Digital Marketing Blog 2020

  • Agri Marketing Tool – Sell Online with Local Line!
    “Our goal has stayed the same: put suppliers in control of their sales, so they can control their futures.” Local line is ‘an e-commerce tool for food suppliers’, based out of Kitchener Ontario Canada. Their complete suite of features is designed for farmers and market gardeners to sell and make their stock available online. Their […]
  • Hubspot’s 2020 Marketing Statistics, Trends & Data
    HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers. https://www.hubspot.com/marketing-statistics Here a few interesting statistics… This article from Hubspot provides keen marketing & ROI insights with their article ‘2020 Marketing Statistics, Trends & Data’.  “Content marketing gets three times more leads than paid search advertising.” (Content […]
  • Online Document Creator with focally.io
    “Focally helps business pros create stunning documents that close more deals with less work.”     I took focally for a test drive yesterday. The timing was perfect for introducing me to focally as I have been prioritizing developing my marketing agency’s documents to be more visually appealing for my clients. I was also working […]
  • Little Free Libraries – Education Resource Website
    Little free libraries are tiny libraries that homeowners and communities put in their yards for anyone to take or leave a book. There is not obligation to return books here! The little free library is a global movement and there’s a website dedicated to it which provides a map of all the little free libraries […]
  • Online Designer Adobe Spark App for Social Media, Posters etc
    Online Designer for Stunning Social Graphics, Short Videos, and Web Pages too! Adobe has so many great online designer apps. Adobe Spark is THE must have for any one sharing content online. Not only is it great for social media design, it can also be used for most online visuals like ads, promotions, posts, hero […]
  • Teachable – Online Course Creator
    Teachable – Create and sell beautiful online courses Your skills and experiences are unique and valuable. Easily build a beautiful course website, share your knowledge, and be rewarded for it. Teachable is a very cool app that makes it easy to create online courses. Great for anyone who has a skill, a talent or with […]
  • Planoly Social Media Planning App for Instagram
    Planoly Visually plan, manage, and schedule your Instagram Posts with Planoly Create draft grids to test out the look of content without having to commit to publishing. Make social media management easy by planning ahead with Planoly! “Manage, plan and schedule your Instagram posts from your computer and mobile phones. Create a cohesive Instagram feed […]
  • Facebook Creator Studio – Schedule and Post to Instagram on Desktop
    Social media managers rejoice! You can now plan, schedule AND post to Instagram from desktop! For the longest time you could only post to Instagram through the mobile app. The desktop version of the app allows browsing of posts and profiles but there has been no option to post on desktop through the app. Facebook […]
  • Recommended Ted Talks on Marketing – Sheena Iyengar on How to make choosing easier
    The average American makes more than 70 choices a day. In this Ted Talk Sheena Iyengar explains how consumers make decisions.Too many choices actually reduces engagement, decision quality and customer satisfaction. Iyengar provides and explains what makes choosing easier. She explains: Four rules for making choosing easier: 1. Cut – Less is More 2. Concretize […]
  • Mailchimp and why e-newsletters are a top performer for increasing and marketing business
    Mailchimp has been my solution for making and sending e-newsletters. I use it for my business and for my clients. https://mailchimp.com  You can sign up for a free account which is plenty good for many small business’. The free account offers up to 2000 subscribers and provides the means to make quality designed e-newsletters. You […]
  • Why Bandcamp is better than Spotify or most other music streaming services
    1. Money goes to the artists Spotify pays out less than 1 cent per track being streamed. Meanwhile, the majority of the money collected on bandcamp goes directly to the artists who made the music. Artists selling music on bandcamp pay the platform 15% of their sales, retaining 85%, the majority percentage  of all album […]
  • Website Launch Preserve by f&f
    There’s a wonderful new shop in Winnipeg called Preserve. Located at the corner of Portage and Maryland next to Hildegard’s Bakery, this vibrant little local goods shop is preserving your local economy with things to make you feel good and happy! Visit them for Manitoba makers of delicious treats, gifts and local artisan goods. For […]
  • Website Launch Now Country FM
    This past spring Now Country 104.7 FM launched their fresh new website! It was a lot of fun working with the team at Now Country FM. They have a super fun, funny and up-beat crew of radio broadcasters, station managers and staff. These are obviously people who love where they work and what they do. […]
  • Banff Centre Story Studio for Film & Media
    Story Studio is a film & media industry event held over a weekend, curated of key-note speakers, panels and round table discussions and is presented by the Alberta Media Production Industries Association (AMPIA) and Banff Centre for Arts and Creativity in partnership with the Government of Alberta and Alberta Film. The Banff Centre for Arts […]
  • Marketing Music and Entertainment
    Best Marketing Tips for Musicians in 2019 We love working with musicians! While the music industry can be a difficult place to earn a living, it can also be one of the most rewarding. Many factors play into the success of a career in music. The industry can differ widely across scenes, genres, and and […]
  • Nicole Edwards Music Patreon Fundraising
    Fundraising Update: Hooray! We have reached 25% of our Patreon goal!! Hello, this is Nicole’s friends Carolyn and Ruth sending out an update for all of you about the Patreon fundraising campaign currently happening on Nicole’s behalf. We are using the Patreon model because Nicole is an artist. I’m glad to be working on this campaign […]
  • Yoast SEO – Best WordPress Plugins
    Yoast offers free and paid services. Their free services are pretty amazing and likely is good to be on everyone’s wordpress websites. SEO is a tricky thing for most folks to begin to wrap their head around and even for me, a tech savvy coder and SEO services provider, I find their plugin essential to […]
  • Google Ads Fundamentals Certified Winnipeg, Canada
    On March 11th 2018 I received a certificate for completion of the Google Ads Fundamentals course through the Google Ads Academy. My creative services studio is based in Winnipeg Canada and I provide digital advertising services that include advertising with Google. Because Google shows local results when someone searches for a business or place near […]
  • Screenfly – Test Website for Mobile & Responsive
    Is my website mobile friendly? There are more mobile web users than ever before. The number of mobile web traffic is gaining the lead over desktop as the new default. This is what is being called mobile first. Google has been making it clear that responsive mobile first websites will be prioritized in Google search […]
  • Colour Picker by Paletton – Free Online Colour Scheme
    Choosing a Colour Scheme Colour is an important part of design and branding. It helps give definition to the energy and purpose of the brand, communicating many subtle details. Other than the logo itself, a brand may need to expand the basic colour palette for for the purposes of a website design, social media imagery […]
  • Website Launch NCI FM 105.5 FM
    Something special happened on the Winter Solstice this year, it was the launch of a new website for NCI FM. NCI FM is Manitoba’s Country Music Radio Station and is an Indigenous broadcaster. We decided on a crisp design and prioritized making the Weekly-Bingo fundraiser prominent. The website was great fun to put together as […]
  • Flyer design for local food producer flora & farmer
    Flora & Farmer floraandfarmer.com Flora & farmer is a food producer based out of Winnipeg MB who makes “delightfully daring preserves your grandma never made”. We love this client because we sometimes receive added perks of scrumptious pickles and jams that go down the hatch faster than most webpages will load. Services provided: Product Photography […]
  • Nile Rodgers Listening Party at Universal Music Canada
    Chic & Nile Rodgers to Release New Album ‘It’s About Time’ September 28th 2018 on Virgin’s EMI The long anticipated album from Chic & Nile Rodgers features collaborations with Lady Gaga, NAO, Elton John & more. Founder of Chic and thinking of himself as a guitarist first, Nile Rodgers has produced hit albums and songs […]
  • Website Development Tutorials & More with Lynda.com
    I took the time this past month to update myself on current standards of website development and hit the ground running with Lynda.com – Having completed 7 certificates this past week alone, related to HTML, CSS, JavaScript, XML and running a creative services business, there are dozens more of their courses exciting me about learning […]
  • flora & farmer feature in Ciao Magazine
    Excited to see our photography included in the latest issue of Ciao Magazine, Food, Fashion, Home Winnipeg. Our client Kim Bialkoski of flora & farmer was featured with an article and used our photo of her in the article. We’re so proud of Kim for making things so delicious that this great mag took note! […]
  • How To Improve Your Website SEO Ranking Beginners Guide to Search Engine Optimization
    Search Engine Optimization – aka – SEO is the process by which you can improve your ranking score for certain search terms in a search engine like google or yahoo. Let’s say you own a florist shop called Deloris the Florist in Regina Saskatchewan Canada.When someone searches their preferred search engine with the key words […]
  • Record better smart phone audio Best Budget Lavalier Mic
    This vlog and video for marketing stuff may be taking off more than ever now with various mediums like Facebook live, Instagram Live, Snap Chat and more, video is quickly gaining even more ground. There are lots of great online resources with info and stats on how online video is working for business world wide […]
  • Using Instagram for Business Social Marketing Tool
    Instagram is a great tool for business. This is pretty much the #1 tool for online marketing that I am currently recommending to my clients. Instagram is Easy to Use Free Great for Generating Brand awareness and New Leads Audience Development You need a smart phone to use it. You can view accounts on your […]
  • Thrive Solo Review Best Project Management Software App for Freelancers, Entrepreneurs and Business Professionals
    Now that I’m committing to this blog, I really can’t help but share all the tricks I’ve picked up along this crazy old thing you call the hustle. My wing man indeedleedoo is Thrive Solo Thrive Solo   “Beautiful award winning Project Management Software for Freelancers. Time Tracking Software, Quotes, and Invoicing Software that’s flexible […]
  • Blogging is hard, but totally worth it
    Technically blogging is pretty simple. Most website CMS’ like wordpress offer blogging interfaces that are much like using a word processor. But from a “psychology” stand point, it gets complicated.
  • What are Web Safe Fonts?
    Fonts are a big part of your branding and website design. Though understanding the use of web safe fonts ahead of time can really help you along your design process and save you from confusion and disappointments later on. It would seem many people who aren’t familiar with web development think they can use any […]
  • Myers Briggs Personality Test Free Tool – Insightful for understanding yourself better
    In her work towards peace and understanding we have the contribution of Isabel Briggs Myers, who with her mother developed a survey and compiled the results into what is now the MBTI and is a test taken by 2 million people a year in over 16 languages. This insightful test based off the insights of […]
  • People do business with people they know, like and trust. How to generate leads: Sales and marketing tips for small business
    Sales and Marketing Big Tips for Small Business Social Selling Basics There are many aspects of a successful marketing and sales plan. Assuming you have a quality product that people will want once they know about it, let’s talk about generating leads. Wikipedia.com : Social selling is the process of developing relationships as part of […]
  • Social Video – September 2017
  • How to Download Video from Facebook – Easy Steps
    It often comes up that you may want to download / save a video to your computer that someone has posted to Facebook. This is an easy process with a couple of easy clicks. Following these simple steps: Copy the URL of the video you want to download. You can do this by going to […]
  • Free Images To Use On Your Website or Blog
    Quality images are essential to brand marketing which relies on rich visuals to attract and engage brand audience. Using photos you found online could mean infringing on copyright laws. So how does one find free images that are 100% legal to use?   SEARCH ENGINE IMAGE SEARCH One way to find free images that are […]
  • Image Optimization for Web
    The important thing to remember is that every webpage has a PAGE LOAD TIME. This is calculated by how much data needs to be uploaded to the users computer. The data on a page can also be called the WEB PAGE WEIGHT. Other factors include the internet providers service, such as high speed vs. dial […]
  • Free Vectors Online For Your Website or Blog
    Vector images are a great way to add unique and iconic visuals to your website, blog or promotional materials. Read on to find out my top resources for getting free vectors online. What is a vector? A vector is a graphic that maintains it’s resolution no matter how large or small because it is built […]
  • Full Screen Background Images for Web
    I am a big fan of full screen background images used for a websites design. 2/3 screen to 1/3 screen is good too! The important thing is a nice glossy looking image to fill that space with good visual content.  A good quality photograph to convey your sites appeal is not something to be underestimated […]
Digital Marketing for Business

Hi, my name is Carolyn and welcome to my digital marketing blog. I run a marketing agency based in Winnipeg, Canada. This blog has tips and info showcasing my passion for media, marketing & design. Thank you for visiting.

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