Top 5 Ways to Use SMS Text Marketing for Your Next Event

SMS text marketing can be a powerful tool for promoting events and increasing attendance. With its high open and response rates, it’s a great way to reach your target audience quickly and effectively.

Here are five unique ways to use SMS text marketing to promote your event and boost attendance.

Photo by ian dooley on Unsplash

1. Send out event reminders and updates.

One of the most effective ways to use SMS text marketing for your event is to send out reminders and updates to your attendees. This can include important information such as the event date, time, location, and any last-minute changes or updates. By sending out timely reminders, you can help ensure that your attendees show up on time and are prepared for the event. You can also use SMS text marketing to send out post-event surveys or feedback requests to gather valuable insights and feedback from your attendees.

2. Offer exclusive discounts and promotions.

Another creative way to use SMS text marketing for your event is to offer exclusive discounts and promotions to your subscribers. This can include early bird ticket discounts, VIP access, or special offers on merchandise or services related to the event. By offering these exclusive deals, you can incentivize your subscribers to attend your event and increase attendance. Additionally, you can track the success of these promotions by including unique discount codes or links in your SMS messages and analyzing the redemption rates.

3. Use SMS to gather feedback and opinions.

SMS text marketing can also be a great tool for gathering feedback and opinions from your event attendees. You can send out surveys or polls via text message to get a better understanding of what your audience enjoyed about the event, what could be improved, and what they would like to see in future events. This feedback can be invaluable in shaping your future event planning and marketing strategies. Plus, by engaging with your audience in this way, you can build stronger relationships and increase loyalty among your subscribers.

4. Create a text-to-win contest.

One creative way to use SMS text marketing for your event is to create a text-to-win contest. Encourage attendees to text a specific keyword to a designated number for a chance to win a prize. This can be a great way to generate excitement and engagement leading up to the event, as well as during the event itself. You can even use the contest as a way to promote specific sponsors or vendors by offering their products or services as the prize. Just be sure to clearly outline the rules and regulations of the contest to avoid any confusion or legal issues.

5. Send out personalized messages to VIP attendees.

Another way to use SMS text marketing for your event is to send personalized messages to VIP attendees. This can include special offers, exclusive access to certain areas or activities, or even just a personalized thank you message for their attendance. By making VIP attendees feel valued and appreciated, you can increase their loyalty and encourage them to attend future events. Just be sure to segment your audience and only send these messages to those who qualify as VIPs to avoid alienating other attendees.