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Content Marketing Sales & Marketing Social Media Websites Tips

Blogging is hard, but totally worth it

The most effective tool for driving traffic to my clients websites is a blog

Social media does it’s part but mostly only with really good content & big announcements. Most social media fluff doesn’t do too much for your website traffic, especially the steady, dependable kind. The internet rewards a website with a pulse and the way to achieve this is with blogging.

Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. (HubSpot, 2015) (Source: https://www.hubspot.com/marketing-statistics)

Content marketing

According to Google Dictionary:
  1. a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
    “social media is an integral part of content marketing”

“While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads” (Source: http://contentmarketinginstitute.com/2016/08/content-marketing-stats/)

 

Your blog isnt just an aspect of content marketing (already an important kind of marketing!), it’s an important aspect. Content Marketing is on the rise as the number one priority of marketers in 2017 and looking into 2018 without any sign of slowing down. It’s good for search engines from an SEO stand point, driving traffic to your site but it’s also an aspect of what is called opt-in marketing. Much of the brand content people follow now is actively pursued by consumers because if it’s good content, it’s interesting to consumers.

A good article I came across in 2015 and have had bookmarked and gone back to a number of times is “Marketing Legend Seth Godin on the Future of Branded Content” (Source: https://contently.com/strategist/2015/02/06/you-need-editors-not-brand-managers-marketing-legend-seth-godin-on-the-future-of-branded-content/) This article is worth a  review for anyone trying to wrap their head around marketing in the 21st Century.

 

Marketing Legend Seth Godin on the Future of Branded Content

Marketing Legend Seth Godin on the Future of Branded Content

Quick Tips:

Title Word Count

Titles with 6-13 words attract the highest and most consistent amount of traffic. (HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)

Images

Articles with images get 94% more views. (Source)

Post Body Word Count

The average word count of top-ranking content (in Google) is between 1,140-1,285 words. (source)

Why is it so hard when it should be so easy?

Technically blogging is pretty simple. Most website CMS’ like WordPress offer blogging interfaces that are much like using a word processor. But from a “psychology” stand point, it gets complicated.

My clients, generally don’t have the time they say. But when it’s your least expensive form of marketing that reaps some of the greatest reward, who doesn’t have the time to drive leads to their business with a higher rate of conversion? I dare ask.

“While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads” (Source: http://contentmarketinginstitute.com/2016/08/content-marketing-stats/)

For may people, including myself, it is a hard won habit. Because that’s what you have to do, is make it a habit, that you show up and spend the time blogging. I think psychologically, creating habits is difficult but the focus with this is small steps. Set the time aside every week, perhaps a couple hours each Monday to start. So the first week or two you don’t even get a full blog post out of it, you just stare at the screen, write a couple of words and then erase them, doing this over and over again until you wonder what time it is?

Try again.

Ah well. Sit down again the following week and start again. Maybe this happens a couple of times but hopefully you’re not just sitting there staring at the screen the whole time but instead maybe surfing the web looking for more information about blogging (there is more that this article out there you know!). And maybe more than anything you’re surfing around for inspiration. Perhaps check out a few blogs and start to see how different they all are and and how you could do something that’s all your own and it would be good enough because it is.

So get out there and blog! If you’re not interested in doing it yourself, you can still invest in content marketing right here, we provide this service to many happily rewarded clients visit Sabourin Web & Media and our services page


Why is Content Marketing Today’s Marketing? 10 Stats That Prove It

Why is Content Marketing Today’s Marketing? 10 Stats That Prove It

24 Little-Known Blogging Statistics to Help Shape Your Strategy in 2017

24 Little-Known Blogging Statistics to Help Shape Your Strategy in 2017

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Categories
Content Marketing Sales & Marketing Studio Activity

People do business with people they know, like and trust. How to generate leads: Sales and marketing tips for small business

Sales and Marketing

Big Tips for Small Business

Social Selling Basics

There are many aspects of a successful marketing and sales plan. Assuming you have a quality product that people will want once they know about it, let’s talk about generating leads.

Wikipedia.com : Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline.

The truth about being a small business owner is that it is not much different than anyone out there searching for new opportunities, business or not. The main thing is that to generate leads you really need to put yourself out there. There are several obvious avenues to do this. Social selling is in my mind still your above and beyond most important aspect for creating leads. As the old saying goes, people like to do business with people they know, like and trust. So with this in mind, when building your business, your best foot forward will be to get out to a variety of events as opportunities to meet people and to see people you already know with relationship building and strengthening in mind.

When I first began my web and media business a couple years ago, working remotely I was sure not to sit at my desk at home every day where no one would see me. While good for your overall well being to get out every day in a social setting, I also viewed working at coffee shops as initially very good for my business as I would run into people I knew who would see me there and say “what are you doing these days?” I would tell them and they would be like “wow, that’s funny, I should get your card because I’ve been needing that. Hey let me introduce you to my friend here who also needs that…” This was something I came to expect from leaving my “comfort” zone and I began prioritizing attendance of social events as part of our sales and marketing plan.

These in person leads have proven time and time again to have a higher conversion rate than those where there was no personal connection. I still prefer talking on the phone to texting because of the ease of familiarity that comes from actually speaking with your leads and making that human connection.

Having a nice website, good looking social media accounts and good customer service protocols all do their part to generate leads but I still mainly view these as tools to help with the conversion as they substantiate our business & services, are a place for further information on the many services I provide and are an example of my business’ professionalism. They are helpful tools that act as reminders for people who may have already been thinking of hiring us but needed a few ad reminders to seal the deal.

 

Categories
Content Marketing Design Freebies Graphic Design Sales & Marketing Social Media Websites Tips

Free Photos To Use On Your Website or Blog

Quality visuals are essential to brand marketing which relies on rich visuals to attract and engage brand audience. Using photos you found online could mean infringing on copyright laws. So how does one find free images that are 100% legal to use?

SEARCH ENGINE IMAGE SEARCH

One way to find free images that are available and legal to reuse for your website is by searching your preferred search engine. I will use google here but most search engines offer a version of this option.

Search by Images in the google search engine. Here you will see a tab “tools”; here there is an option to choose “usage rights”. Selecting  “labeled for reuse with modification” means that these images are labeled as free to use, share or modify even commercially, totally free!

https://www.google.ca/advanced_image_search

PIXABAY Free Images

My next tip is the site pixabay. Pixabay offers free high quality images and videos with a polished commercial look.
https://pixabay.com/

NYPL DIGITAL COLLECTIONS

For something a little different is the New York Public Libraries online digital collections which is mostly comprised of vintage imagery.
https://digitalcollections.nypl.org/
When searching for a term, I recommend ticking off the box “search only public domain materials”

Interested in more free online tool design resources?

Check out more of my blog posts…

Colour Picker by Paletton – Free Online Colour Scheme Tool

Free Vector Icons for your Website or Blog

Categories
Content Marketing Design Freebies Graphic Design Websites Tips

Free Vectors Online For Your Website or Blog

Vector images are a great way to add unique and iconic visuals to your website, blog or promotional materials. Read on to find out my top resources for getting free vectors online.

What is a vector?

A vector is a graphic that maintains it’s resolution no matter how large or small because it is built differently than a graphic image like a photograph is. Instead of being built off of lets say pixels, it is built off mathematical proportions. For example, you know all those clean logos that you see facebook or twitter use with the f in the bluebox or the birdie? Those are vectors.

Vectors are great for logos, or for icons for things like visual display of categories & signs, such as a dollar sign for where to pay or a toilet sign for where to use the lavatory.

Free Vectors Online

Here are my top two recommendations for places to find free vectors online for commercial and personal use.

1. www.freepik.com

“More than a million free vectors, PSD, photos and free icons. Exclusive freebies and all graphic resources that you need for your projects.”
Free pik is competing as the place to go for free vectors and graphics so this site is pretty loaded with goodies.

 

2. Smashing Magazine / Freebies

https://www.smashingmagazine.com/tag/freebies/

“Smashing Magazine — for web designers and developers.”
Listing themselves as a site for web designers and developers, so this is a trade secret I am sharing with you! But don’t be daunted by the formality of this. While you may not understand most of what this site has to offer, I am linking you to their “freebie” area which is pretty straight forward and which is wonderfully loaded with awesome freedbie vector packs. While they may be free, you should be sure to double check any other stipulations they may have as they may request attribution or not that you can’t resell the vectors (you did get them for free after all!). But generally most of these vector packs are free to use for your own projects.

 

Interested in more free online tool design resources?

Check out more of my blog posts…

Free Images to Use of Your Website of Blog

Colour Picker by Paletton – Free Online Colour Scheme Tool