Ubersuggest is an excellent free search engine optimization (SEO) audit of your website’s performance that tells you where you rank with Google and for which keywords you rank. It also provides keyword suggestions and insights into your industry market and competitors’ strategies.
Neil Patel SEO is a great resource for anyone interested in growing their business online. If you’re new to the world of search engine optimization (SEO), it can be overwhelming to know where to start. That’s where Neil Patel’s Ubersuggest comes in. This comprehensive SEO tool offers a range of features to help you improve your website’s visibility and attract more traffic from search engines. Whether you’re a beginner or an experienced SEO professional, Ubersuggest has something to offer.
What is Ubersuggest and how does it work?
Ubersuggest is an all-in-one SEO tool created by Neil Patel. It provides a range of features to help you optimize your website and improve your search engine rankings. Ubersuggest works by analyzing your website and providing insights into your current SEO performance. It also offers keyword research tools, backlink analysis, and competitor analysis features to help you stay ahead of the competition. With Ubersuggest, you can identify areas for improvement and make data-driven decisions to improve your website’s visibility and attract more traffic from search engines.
Keyword Research and Analysis
One of the key features of Ubersuggest is its keyword research and analysis tools. With Ubersuggest, you can enter a keyword or phrase related to your business or industry and get a list of related keywords, along with important metrics like search volume, competition, and cost per click. This information can help you identify high-value keywords to target in your content and advertising campaigns, as well as understand the level of competition you’ll face for each keyword. Ubersuggest also offers a keyword difficulty score, which can help you prioritize your keyword targeting efforts based on the level of effort required to rank for each keyword.
Competitor Analysis and Tracking
In addition to keyword research, Ubersuggest also offers powerful competitor analysis and tracking tools. With Ubersuggest, you can enter your competitors’ URLs and get a detailed analysis of their website’s traffic, backlinks, and top-performing pages. This information can help you identify areas where you can improve your own website and content strategy to better compete in your industry. Ubersuggest also offers a backlink analysis tool, which can help you identify high-quality backlink opportunities to improve your website’s authority and search engine rankings. With Ubersuggest’s competitor tracking feature, you can also monitor your competitors’ search engine rankings and track changes over time to stay ahead of the competition.
Site Audit and Optimization Suggestions
One of the most powerful features of Ubersuggest is its site audit tool, which provides a comprehensive analysis of your website’s SEO performance. The tool identifies issues such as broken links, missing meta descriptions, and slow page load times, and provides suggestions for optimization. With Ubersuggest, you can also track your website’s search engine rankings and monitor changes over time. This information can help you identify areas where you need to improve your SEO strategy and make data-driven decisions to improve your website’s performance. Whether you’re a beginner or an experienced SEO professional, Ubersuggest is the ultimate tool for optimizing your website and improving your search engine rankings.
Backlink Analysis and Tracking
Another powerful feature of Ubersuggest is its backlink analysis and tracking tool. Backlinks are an important factor in SEO, as they signal to search engines that other websites consider your content to be valuable and relevant. With Ubersuggest, you can analyze your website’s backlink profile and identify opportunities to build new links. You can also track your competitors’ backlinks and use this information to develop a more effective link building strategy. By using Ubersuggest’s backlink analysis and tracking tool, you can improve your website’s authority and visibility in search engine results pages.
Neil Patel YouTube
Neil Patel’s YouTube channel teach you to “Learn Digital Marketing in Just 5 Minutes a Day”. Videos found here are highly informative, and helpful for anyone interested in digital marketing, from beginner to expert. New videos are posted Monday, Thursday and Saturday.
Hubspot Author
Neil Patel is a columnist for HubSpot which is another great marketing suite of tools that’s great for business. They offer great free and paid solutions for your customer relationship management (CRM) and they are an excellent resource for marketing statistics and informative articles. Check out the Hubspot articles by Neil Patel
LinkedIn is a must-have social media platform for anyone looking to grow their career, business, or organization. Many people think of using for LinkedIn to network for career growth, but we especially love using LinkedIn for the brands we serve! We often see brands out there posting on other platforms but making the mistake of leaving LinkedIn out of their marketing strategy. Too often they are unaware of the exceptional traction that LinkedIn can provide their business or organization.
LinkedIn has quickly become a powerhouse in the professional networking world, providing endless opportunities for individuals, brands, and especially B2B companies. With over 740 million users worldwide, this platform offers a unique space where professionals can connect, collaborate, and grow their careers or businesses.
Whether you’re looking to expand your professional network, enhance your brand, or generate leads for your B2B company, LinkedIn is an invaluable tool. It allows you to showcase your skills, experience, and expertise through your profile, share engaging content, and engage with industry thought leaders and potential clients or partners.
For professionals, LinkedIn offers a platform to establish credibility, highlight achievements, and connect with like-minded individuals in your industry. Brands can leverage LinkedIn to enhance their visibility, build brand authority, and attract a target audience. As for B2B companies, LinkedIn provides a fertile ground for generating leads, nurturing relationships, and closing deals.
In today’s digital age, having a strong presence on LinkedIn is crucial for professionals, brands, and B2B companies alike. So whether you’re a job seeker, an entrepreneur, or a business looking to expand, harnessing the power of LinkedIn is a must.
Some Quick LinkedIn Stats
LinkedIn has experienced exponential growth since its inception in 2002. As of 2021, it has over 740 million users, with more than 55 million registered companies. This vast user base presents an immense pool of potential connections, clients, and partners for professionals, brands, and B2B companies.
Whether you are using LinkedIn in Toronto or Tokyo, you can grow your network and represent your brand both locally and globally.
LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter (Hubspot 2020)
LinkedIn offers numerous benefits for brands looking to enhance their visibility and build authority in their respective industries. One of the key advantages is the ability to showcase company culture and values through the brand’s LinkedIn page. This allows potential customers or clients to gain insight into the inner workings of the company, fostering trust and credibility.
Another benefit is the opportunity to position the brand as an industry thought leader. Brands can share valuable content, such as articles, whitepapers, and case studies, to establish themselves as experts in their field. This not only helps attract a target audience but also increases brand recognition and authority.
LinkedIn also provides a platform for brands to engage with their audience through meaningful conversations. By participating in industry-specific groups and discussions, brands can showcase their expertise, answer questions, and build relationships with potential customers or partners.
Benefits of LinkedIn for B2B Businesses
For B2B companies, LinkedIn is a goldmine for generating leads, nurturing relationships, and closing deals. With its advanced search filters, B2B businesses can easily identify and connect with decision-makers in their target industries. This targeted approach significantly increases the chances of reaching the right audience and generating quality leads.
LinkedIn’s messaging and InMail features also make it easier for B2B companies to initiate conversations with potential clients or partners. By personalizing messages and demonstrating a genuine interest in their needs, B2B businesses can establish meaningful connections and build trust.
Moreover, LinkedIn offers advertising options specifically tailored for B2B businesses. Sponsored content, sponsored InMail, and LinkedIn ads allow B2B companies to reach a wider audience and promote their products or services effectively.
Benefits of LinkedIn for Professionals
LinkedIn provides professionals with a platform to establish credibility, highlight achievements, and connect with like-minded individuals in their industry. A well-optimized LinkedIn profile acts as a digital resume, allowing professionals to showcase their skills, experience, and expertise to potential employers or clients.
Networking is a crucial aspect of professional growth, and LinkedIn offers an extensive network of professionals from various industries. By connecting with relevant individuals and participating in industry-specific groups, professionals can expand their network, gain insights, and open doors to new opportunities.
In addition to networking, LinkedIn provides professionals with a platform to share engaging content and contribute to industry conversations. Publishing articles, sharing insights, and commenting on posts demonstrate thought leadership and increase visibility within the professional community.
Gaining Visibility: Grow Your Network and Post Often
To fully harness the power of LinkedIn, professionals, brands, and B2B businesses must focus on growing their network and posting valuable content consistently.
Growing your network starts with optimizing your LinkedIn profile. Ensure that your profile is complete, including a professional headshot, a compelling headline, and a concise summary highlighting your key accomplishments and skills. By including relevant keywords in your profile, you increase the chances of appearing in search results when others are looking for professionals in your field.
Posting often and regularly is essential to build visibility on LinkedIn. Share valuable content, such as industry news, insights, case studies, or success stories, that resonates with your target audience. Engage with other users’ content by commenting, liking, and sharing, as this helps expand your reach and attract more connections.
How to Optimize your LinkedIn Profile
Optimizing your LinkedIn profile is crucial to ensure that it accurately represents your personal brand and attracts the right audience. Here are some key tips to optimize your profile:
1. Use a professional headshot: A high-quality headshot helps create a positive first impression and establishes credibility.
2. Craft a compelling headline: Your headline should grab attention and clearly communicate your expertise and value proposition.
3. Write a concise and engaging summary: Use this section to showcase your achievements, skills, and experience. Include relevant keywords to increase your visibility in searches.
4. Highlight your experience and accomplishments: Provide detailed descriptions of your past and current roles, emphasizing key achievements and responsibilities.
5. Showcase your skills: Add relevant skills to your profile, as this makes it easier for others to endorse your expertise.
6. Request recommendations: Recommendations from colleagues, clients, or supervisors add credibility to your profile. Don’t hesitate to ask for recommendations from those who can vouch for your skills and work ethic.
7. Customize your URL: Personalize your LinkedIn URL to make it easier for others to find and remember your profile.
Why Create a LinkedIn Business Page
Creating a LinkedIn Business Page is essential for brands and B2B businesses looking to establish a professional online presence. Here are some reasons why you should create a LinkedIn Business Page:
1. Increased brand visibility: A LinkedIn Business Page allows you to showcase your brand’s products, services, and values to a vast audience. It also provides a platform to share company updates, industry insights, and thought leadership content.
2. Build brand authority: By consistently sharing valuable and relevant content, you can position your brand as an industry expert and build trust among your target audience.
3. Attract talent: A LinkedIn Business Page helps attract top talent by showcasing your company culture, values, and job opportunities.
4. Engage with your audience: Engaging with your audience through comments, messages, and posts on your LinkedIn Business Page helps foster relationships and build brand loyalty.
5. Analyze performance: LinkedIn provides analytics tools that allow you to track the performance of your LinkedIn Business Page. This data helps you understand your audience, evaluate the effectiveness of your content, and make informed decisions to optimize your strategy.
LinkedIn Advertising
LinkedIn offers various advertising options that can significantly boost your visibility and reach on the platform. Sponsored content, sponsored InMail, and LinkedIn ads allow you to target specific audiences and promote your brand, products, or services effectively.
Sponsored content appears directly in LinkedIn users’ news feeds, allowing you to reach a wider audience. It is an effective way to share valuable content, such as articles, videos, or infographics, and engage with potential customers or clients.
Sponsored InMail allows you to send personalized messages directly to LinkedIn users’ inboxes. This targeted approach ensures that your message reaches the right audience and increases the chances of engagement.
LinkedIn ads offer a range of advertising formats, including text ads, sponsored ads, and dynamic ads. These formats allow you to customize your advertising campaigns to meet your specific goals, whether it’s brand awareness, lead generation, or driving website traffic.
Conclusion: The power of LinkedIn for professionals, brands, and B2B businesses
In today’s digital age, having a strong presence on LinkedIn is crucial for professionals, brands, and B2B companies. LinkedIn offers a unique platform for professionals to connect, collaborate, and grow their careers. Brands can leverage LinkedIn to enhance their visibility, build brand authority, and attract a target audience. For B2B businesses, LinkedIn provides a fertile ground for generating leads, nurturing relationships, and closing deals.
By optimizing your LinkedIn profile, growing your network, and consistently posting valuable content, you can harness the power of LinkedIn to achieve your professional and business goals. So whether you’re a job seeker, an entrepreneur, or a business looking to expand, LinkedIn should be an integral part of your digital marketing strategy. Start maximizing the potential of LinkedIn today and unlock endless opportunities for growth and success.
Are you looking to drive more traffic to your website and grow your brand? Look no further than Pinterest, the ultimate marketing platform. With its visually appealing content and engaged user base, Pinterest offers a unique opportunity to showcase your brand and attract high-quality traffic. In this article, we will unveil the ultimate Pinterest Marketing strategy that will help you maximize your reach and engagement.
By utilizing the power of compelling visuals, strategic keyword optimization, and the latest features on Pinterest, you can position your brand as a leader in your industry. Our step-by-step guide will walk you through the process of creating eye-catching pins, optimizing your Pinterest profile, and leveraging Pinterest’s advertising solutions to drive targeted traffic to your website.
Whether you are a small business owner or a seasoned marketer, this article is packed with actionable tips and proven strategies to help you harness the full potential of Pinterest for your brand. So get ready to take your marketing game to the next level and unlock the massive growth opportunities that Pinterest has to offer. Let’s dive in and start driving traffic and growing your brand on Pinterest today.
Understanding the benefits of Pinterest for businesses
Pinterest is not just another social media platform; it is a powerful tool for businesses to drive traffic and grow their brand. Unlike other platforms, Pinterest is all about visual content, making it perfect for showcasing products, services, and ideas. With over 400 million monthly active users, Pinterest offers a massive audience for businesses to tap into.
One of the key benefits of Pinterest is its engaged user base. According to recent statistics, 85% of Pinterest users rely on the platform for discovering new products and ideas. Moreover, 98% of users have tried something new they found on Pinterest. This means that Pinterest users are not just passive scrollers; they are actively seeking inspiration and are more likely to take action.
To leverage the benefits of Pinterest for your business, it is crucial to set up a Pinterest business account.
Key statistics on Pinterest usage and engagement
Before diving into the strategies, let’s take a closer look at some key statistics that highlight the usage and engagement on Pinterest. These statistics will help you understand the potential of Pinterest as a marketing platform and why it should be a part of your digital marketing strategy.
Pinterest has over 400 million monthly active users.
85% of Pinterest users rely on the platform for discovering new products and ideas.
98% of users have tried something new they found on Pinterest.
Pinterest drives 33% more traffic to shopping sites than other social media platforms.
77% of weekly Pinners have discovered a new brand or product on Pinterest.
These statistics clearly demonstrate the immense opportunities Pinterest offers for businesses to drive traffic and grow their brands. Now, let’s move on to setting up a Pinterest business account.
Setting up a Pinterest business account
To get started with Pinterest marketing, you need to create a Pinterest business account. A business account will provide you with access to valuable analytics, advertising features, and other tools specifically designed for businesses.
Creating a Pinterest business account is a straightforward process. Simply visit the Pinterest for Business website and click on the “Join as a business” button. You will be guided through the setup process, where you will need to provide basic information about your business, such as your business name, website URL, and contact information. Once you have completed the setup process, you will have your very own Pinterest business account up and running.
Creating a compelling Pinterest profile
Your Pinterest profile serves as the digital storefront for your brand. It is essential to create a compelling profile that not only represents your brand visually but also provides a clear description of what your brand is all about. Here are some key tips for creating a compelling Pinterest profile:
1. Choose a professional profile picture: Use a high-quality image of your brand logo or a professional headshot if you are a solopreneur.
2. Write a captivating bio: Your bio should succinctly describe your brand and what you have to offer. Use relevant keywords to optimize your profile for search.
3. Add your website URL: Make sure to include a link to your website in your profile. This will drive traffic back to your website and help users learn more about your brand.
Remember, your Pinterest profile is an opportunity to make a great first impression. Take the time to craft a visually appealing profile that accurately represents your brand.
Optimizing your Pinterest boards and pins for search
Pinterest is not just a platform for visual inspiration; it is also a search engine. To maximize your reach and visibility on Pinterest, it is essential to optimize your boards and pins for search. Here are some key tips for optimizing your Pinterest boards and pins:
1. Strategic keyword research: Conduct keyword research to identify relevant keywords that your target audience is searching for. Incorporate these keywords in your board titles, pin descriptions, and pin titles.
2. Board organization: Group your boards into relevant categories and use descriptive board titles. This will help Pinterest understand the content of your boards and recommend them to users who are interested in similar topics.
3. Rich pin optimization: Rich pins provide additional information about your pins, such as product details, recipe ingredients, or article headlines. Enable rich pins for your website to provide more context and increase engagement.
By optimizing your boards and pins for search, you can increase your visibility on Pinterest and attract more targeted traffic to your website.
Crafting engaging and visually appealing pins
Pins are the heart and soul of Pinterest. They are the visual representations of your brand that capture the attention of users and entice them to click through to your website. Here are some key tips for crafting engaging and visually appealing pins:
1. Use high-quality images: Invest in high-quality images that are visually appealing and accurately represent your brand. Avoid using generic stock photos and opt for unique visuals that stand out.
2. Vertical pin format: Pinterest favors vertical pins, as they take up more space on the screen and are more visually appealing. Create pins with a 2:3 aspect ratio (for example, 1000 pixels wide by 1500 pixels tall) to ensure they are optimized for Pinterest.
3. Compelling pin titles and descriptions: Write captivating titles and descriptions that entice users to click on your pins. Incorporate relevant keywords to improve the discoverability of your pins.
Remember, pins with eye-catching visuals and compelling descriptions are more likely to attract clicks and drive traffic to your website.
Implementing a content strategy for Pinterest
To drive consistent traffic and engagement on Pinterest, it is essential to have a well-defined content strategy. A content strategy will guide your pinning efforts and ensure that your pins align with your brand’s goals. Here are some key tips for implementing a content strategy for Pinterest:
1. Pin regularly: Consistency is key on Pinterest. Aim to pin fresh content regularly to keep your profile active and engage with your audience.
2. Diversify your content: Experiment with different types of pins, including product pins, lifestyle pins, and educational pins. This will provide variety and cater to different interests within your target audience.
3. Repurpose existing content: Don’t limit yourself to creating new content for Pinterest. Repurpose your existing blog posts, articles, and videos into visually appealing pins to reach a new audience.
By implementing a content strategy, you can ensure that your Pinterest profile remains active, engaging, and aligned with your brand’s objectives.
Promoting your brand on Pinterest through collaborations and partnerships
Collaborations and partnerships can be powerful strategies to grow your brand on Pinterest. By teaming up with influencers, brands, or content creators in your niche, you can tap into their existing audience and attract more followers to your own Pinterest profile. Here are some key tips for promoting your brand through collaborations and partnerships:
1. Identify relevant influencers or brands: Research and identify influencers or brands that share a similar target audience. Look for those who have a strong presence on Pinterest and align with your brand values.
2. Reach out and propose collaboration: Once you have identified potential collaborators, reach out to them with a personalized pitch. Highlight the benefits of collaborating and how it can be a win-win for both parties.
3. Create engaging collaborative content: Work together to create engaging collaborative content that resonates with your target audience. This could be in the form of joint boards, group boards, or collaborative pins.
Collaborations and partnerships can significantly expand your reach on Pinterest and expose your brand to a wider audience. Don’t hesitate to explore these opportunities and leverage the power of collaboration.
Measuring and analyzing Pinterest marketing success
To ensure the effectiveness of your Pinterest marketing strategy, it is crucial to measure and analyze your results. By tracking key metrics and analyzing the data, you can gain valuable insights into what is working and what needs improvement. Here are some key metrics to track on Pinterest:
1. Impressions: The number of times your pins have been displayed to Pinterest users.
2. Clicks: The number of times users have clicked on your pins to view your website or content.
3. Saves: The number of times users have saved your pins to their own boards. Saves indicate interest and potential for further engagement.
4. Engagement rate: The percentage of engagements (clicks, saves, comments) compared to impressions.
Pinterest provides built-in analytics tools that allow you to track these metrics and gain insights into your Pinterest marketing performance. Use these insights to identify trends, optimize your strategy, and drive continuous improvement.
In conclusion, Pinterest is a powerful marketing platform that can help you drive traffic and grow your brand. By understanding the benefits of Pinterest, setting up a business account, optimizing your profile, crafting engaging pins, implementing a content strategy, and leveraging collaborations, you can unlock the massive growth opportunities that Pinterest has to offer. Remember to track your metrics and analyze your results to continuously refine your Pinterest marketing strategy. It’s time to take your marketing game to the next level and harness the full potential of Pinterest for your brand.
Are you creating tonnes of content but still struggling to grow your audience and maintain steady traffic? After every post, is there a spike in traffic, and then drops back to 0? Your marketing strategy may be missing evergreen content.
Whether you have a YouTube channel or a website with a blog, your marketing strategy will benefit from evergreen content. It’s not called the King of Content for nothing. Evergreen content is an integral part of a well-rounded marketing strategy. So when it comes to building a solid foundation for sustainable organic growth, look no further.
What is evergreen content?
Evergreen content refers to content that remains relevant and valuable long after it’s published. Unlike timely and trending content, which quickly loses relevance, evergreen content continues to generate traffic and engagement, month after month and year after year. It’s the type of content that remains consistently useful, regardless of current trends or events. Creating evergreen content requires a strategic approach. It involves crafting content that addresses timeless topics, and providing information that is always relevant to your audience.
Trending and Timely Content Versus Evergreen Content
For any number of brands, trending content might mean promoting a sale, an event, or, a promotion. These will result in a jump in traffic for a moment but have an expiry date on their relevance.
Examples of Evergreen Content
Almost any brand can benefit from it and most brands are missing opportunities to engage their audiences with it. Whether you are a dentist, or a florist, evergreen content can help you grow your social media channel or website traffic.
Tutorial ‘How To’ Videos
Best of Lists
Guides and Resources
Timeless Fact-based Information
Industry FAQ’s Answered
Historically Relevant
By focusing on creating evergreen content, businesses can establish themselves as authorities in their industries and consistently attract a steady stream of organic traffic.
The benefits of evergreen content for sustainable organic growth
Evergreen content continues to be relevant long after it’s published.
Evergreen content plays a crucial role in building a solid foundation for sustainable organic growth. When businesses invest in creating evergreen content, they are investing in long-term results. Unlike other forms of content that may temporarily boost traffic, evergreen content continues to attract visitors over time. This consistent flow of organic traffic helps businesses establish a strong online presence and build trust with their audience.
Search Engines Love It
Moreover, evergreen content allows businesses to capitalize on search engine optimization (SEO) benefits. As evergreen content remains relevant and valuable, it has a higher chance of ranking well in search engine results pages (SERPs). This means that businesses can attract organic traffic from search engines without constantly creating new content or relying heavily on paid advertising.
Demonstrate Expertise with Relevant Content
Evergreen content can be an opportunity to show off your expertise and educate your audience. If you successfully do this, you are more likely to have return visitors who are interested to hear more.
Content You Can Promote Over and Over Again
Since evergreen content doesn’t have an expiry date, you can promote it over and over again. Whether it is a YouTube video on your channel or a blog post, pay attention to your analytics to keep track of top performers. These are the ones you will definitely want to promote even more.
How to identify evergreen topics for your content strategy
To start identifying evergreen topics for your content strategy think about your brand, industry, and audience. Doing some keyword research is essential to identifying often searched topics. Look for topics that are not tied to specific events or trends but are relevant to your audience’s needs or interests on an ongoing basis. If you are a florist, consider talking about the unique characteristics of different flowers, talk about flowers in folklore or tradition, or give advice on flower care.
Be Specific
Rather than talking broadly about a bunch of different things in one video or article, talk about one specific thing in great detail. When people do searches, they are usually asking specific questions. If they get to a video or article where they have to dig deep for the info relevant to them, they will likely not stick around long enough to find it. However, if you can maintain focus on one topic at a time and establish your content as relevant to a specific search, you are more likely to be found and engaged with. This will also help maximize your content as you can break down larger topics into multiple content pieces of content to engage with.
Be Informative
Educational content that provides foundational knowledge in your industry tends to remain relevant for a long time, as it addresses fundamental concepts and principles that don’t change much over time. Equally, informative and educational content helps to establish you as an authority in your field, which will help customers trust you and this encourages return visitors.
Answer Frequently Asked Questions
One approach to finding evergreen topics is to look for frequently asked questions in your industry. These questions often represent common pain points that your audience is seeking solutions for. By addressing these common questions and concerns in your content, you can provide valuable information that remains relevant over time.
Research Your Industry and Competition
Your industry and competitors can probably provide clues for great content. Research the leaders in your industry to see what kind of content they are creating. Provide your own take on popularly covered topics. Don’t worry if it has been done before, the important thing is to cover the content that is relevant to your customer and establish yourself as knowledgeable within your industry.
Keyword Research
Keyword research is super critical to an evergreen content strategy that actually works. Doing some simple keyword research can tell you which Google or search engine searches are most popular. You want to address the popular topics, keywords, search terms, and search phrases that people are looking for. If no one is looking for your content it’s not going to be much use, is it? But if you can find those search terms that get hundreds or thousands of searches a month, then you might stand a chance of generating some traffic from your content.
Keyword search tools will tell you which search terms or phrases are most common for a given keyword. They will tell you the search volume (how many searches it receives a month), as well as its search difficulty score (how much competition there is for it). The idea is to find searches with high search volume but a low search difficulty score.
Tips for Creating Evergreen Content
Once you have a clear understanding of your audience, you can create evergreen content that speaks directly to their needs and interests.
Be Specific and Concise
It’s important to strike a balance between providing comprehensive information and keeping it concise. Break down complex topics into easily understandable sections and use examples and case studies to illustrate your points. This will help your audience grasp the information and apply it to their own situations.
Use Headlines and Subheadings for Quick Points and Skimmable Content
Craft compelling headlines that address their pain points and include your keywords! Structure your content in a way that is easy to read and digest, with subheadings, bullet points, and visual elements to break up the text.
Optimizing evergreen content for search engines
To maximize the reach and visibility of your evergreen content, it’s essential to optimize it for search engines. Start by conducting keyword research to identify the terms and phrases that are relevant to your content. Incorporate these keywords naturally throughout your content, including in the title, headings, and body text.
Utilize Keywords
In addition to keywords, focus on creating high-quality content that provides value to your audience. Search engines prioritize content that is informative, well-written, and engaging. Use descriptive meta tags, optimize your images, and ensure your content is mobile-friendly to improve your chances of ranking well in search engine results.
Link Building
Another important aspect of optimizing evergreen content is building internal and external links. Internal links help search engines understand the structure of your website and navigate between pages. External links to reputable sources can also increase the credibility and authority of your content. Backlinks are crucial to lending authority to your content. A backlink is a link from another website to your content or post. The equivalent on social media would be a ‘share’ of your post.
Share On Social Media
As backlinks are important to your content, social media shares of links to your content will help lend credibility and will help generate traction with search engines.
Guest Posts
Look for opportunities for guest posts. This is when you have another brand with an online presence post on your site or you post on theirs. The collab provides another opportunity to build backlinks.
Promoting evergreen content for maximum reach and engagement
Creating evergreen content is only the first step. To maximize its reach and engagement, you need to promote it effectively. Start by sharing your content on your social media channels, email newsletters, and other relevant platforms.
Present it in multiple formats
Consider repurposing your evergreen content into different formats to reach a wider audience. This could include creating infographics, videos, or podcasts based on your original content. By repurposing into different formats, you can attract different types of learners and engage with your audience in new and exciting ways.
Encourage Followers to Share
Collaborating with influencers or thought leaders in your industry can also help amplify the reach of your content. Reach out to relevant influencers and ask them to share your content with their followers. This can significantly increase its visibility and attract new visitors to your website.
Updating and repurposing evergreen content to keep it relevant
Updating
While evergreen content is designed to remain relevant for a long time, it’s essential to periodically review and update it to ensure its accuracy and freshness. Industry trends and best practices may change over time. It’s important to reflect these changes in your content.
Repurposing
Regularly reviewing and updating your content also provides an opportunity to repurpose it into new formats. Consider turning a popular blog post into a video tutorial or an e-book. By repurposing your evergreen content, you can reach new audiences and provide additional value to your existing followers.
Measuring the success of your evergreen content strategy
To measure the success of your evergreen content strategy, you need to define clear goals and key performance indicators (KPIs). These could include metrics such as organic traffic, time on page, bounce rate, and conversions. Use web analytics tools to track these metrics and analyze the performance of your evergreen content over time.
In addition to quantitative metrics, it’s also important to gather qualitative feedback from your audience. Pay attention to comments, social media engagement, and direct feedback to understand how your evergreen content is resonating with your audience. This feedback can help you make informed decisions about future content creation and optimization.
Conclusion: The long-term impact of evergreen content on your organic growth
Evergreen content is the cornerstone of a sustainable organic growth strategy. By creating content that remains relevant and valuable over time, businesses can establish themselves as authorities in their industries and attract a steady stream of organic traffic. This provides ongoing value to your audience and helps build trust and credibility.
To create effective evergreen content, it’s important to identify topics that are timeless and relevant to your audience’s needs. Craft compelling content that resonates with your target audience and optimize it for search engines. Promote your content to maximize its reach and engagement, and regularly update and repurpose it to keep it relevant.
By measuring the success of your evergreen content strategy, you can refine your approach and continuously improve your organic growth efforts. With evergreen content as the foundation of your content strategy, you can build a solid foundation for sustainable organic growth in the ever-changing online landscape.
The SEO by Yoast WordPress plugin offers free and paid services. Their free services are pretty amazing and likely is good to be on everyone’s wordpress websites. SEO is a tricky thing for most folks to begin to wrap their head around and even for me, a tech savvy coder and SEO services provider, I find their plugin essential to my website strategy. It provides a checkpoint ‘traffic light’ colour code system of how well your web page or blog post is following best standards of search engine optimization.
How to use Yoast SEO plugin?
Once you have the Yoast plugin installed on your wordpress website, you’ll find the essentials of the plugin located under the page editor which is where you are typing in your post/page content. Find something that looks like the screenshot below. Yoast will begin to perform it’s function analyzing your page’s SEO once you have entered your page’s keyword into the Yoast ‘Focus Keyphrase’ field. Shown in the screenshot below, the focus keyphrase is ‘Yoast SEO’.
Analyze your wordpress SEO by using Yoast SEO
Even if you don’t already know what SEO really even is, how it works or how to do it right, this plugin will guide you through current best practices. Details like text length and whether or not you used images or links will all make a difference for how well you rank on search engines and how well your website is optimized for search engines. Of course there are other things that affect your website’s SEO that Yoast doesn’t help with, like page load times to begin with. But using Yoast helps you with your website and blog’s content and that gives your SEO a major advantage.
Yoast grades with a green, orange or red light for the following SEO features listed below. Handy links of ‘how to’s’ are included for each of these features is provided by Yoast to reference them further. I often follow these links to their website to learn more about improving my blog writing for SEO; particularly for the Readability analysis & to get the list of suggested transition words and also to have ‘flesch reading ease’ described to me (again).
SEO Analysis
key phrase length
use of internal links
use of outbound links
page title, slug & description length
text length
image alt attributes
Readability Analysis
paragraph length
transition words
flesch reading ease
passive voice
consecutive sentences
subheading distribution
sentence length
Page Meta
page title
slug
description
One other major thing to understand for SEO is that different keywords are going to be more effective than others. Yoast doesn’t help you choose keywords, but it does analyze for the keywords you set.
One last thing…
What is post / page meta?
One of the highlights of the Yoast plugin includes greater control over your page and blog post meta. Meta is the text information that is shown of your page when it comes up in a search engine search like Google. You can control how the page title appears which in this case I have titled Digital Marketing Services Winnipeg | Sabourin Web & Media.
The next bit of meta shown here is the slug, so the URL extension. The slug here comes after your domain ie. https://yourdomain.ca/slug. And finally, the description of the page. SEO is based off of keywords which should describe what the content of the webpage or post are about. You’ll want to use your page’s keywords in each of these locations. Use the keyword(s) in your page title, slug and page description. Use Yoast to enter this meta and take advantage of their handy check point system to see if you are staying on top of your website SEO.
Search Engine Optimization – aka – SEO is the process by which you can improve your ranking score for certain search terms in a search engine like google or yahoo.
Let’s say you own a florist shop called Deloris the Florist in Regina Saskatchewan Canada.When someone searches their preferred search engine with the key words “florist in Regina” will they find you in the first spot, or on the seventh page?
No one usually looks beyond the first few results and very rarely do they make it past the third page of results. For this florist shop to achieve their goal of being on the first page of google when someone searches with those key words, they will need to follow best recommendations for SEO.
First things first is to understand a bit about how your website is ranked by Search Engines. This will help you understand how to optimize your site. Search engines like Google have bots that are searching the web non stop. Bots scrape the text of new websites that have been added to the web and submitted to search engines and will periodically revisit your site. Bots do not have eyes so they do not see pictures, but they do read text. They search the text of a website for terms that are used most often, but not too often otherwise the bots will think you’re spamming them. Bots pay attention to how long a user stays on your page. This is called a bounce rate.
A high bounce rate means people are leaving your page or website too fast. To keep a low bounce rate, you want to be sure to optimize your site with terms that are truly descriptive of the content they will find on your page. Bots will rank your site with favor when they see that your site has a low bounce rate with steadily increasing traffic. Other ways to think about how to keep users engaged with your site and staying on your pages longer is by having plenty of interesting text for both users and bots to index, as well as other engaging content for your traffic, such as images, video and blogging.
Our Beginners Guide to SEO – Search Engine Optimization
1.Optimize your website by making sure it is running well. If your website is slow to load, people leave fast This contributes to a high bounce rate which will damage your search engine ranking. There can be a lot of reasons for a slow website. Luckily it is pretty easy to find out what these reasons are. Here are links to online sites that give you free website metrics, telling you how fast your page is, how it compares to other sites and recommendations for ways to improve your websites optimization.
GTmetrix | Website Speed and Performance Optimization
GTmetrix is a free tool that analyzes your page’s speed performance. Using PageSpeed and YSlow, GTmetrix generates scores for your pages and offers actionable recommendations on how to fix them.
2. Research keywords for your industry to use in your website copy. The best way to do this is probably using Google Ad Words and have get some training using SEO and developer keyword tools. But for something a bit more accessible we recommend, MOZ PRO
With MOZ you can easily look up keywords and get information back about the search engine relevance of that keyword. We also recommend reading the MOZ Beginners Guide to SEO and Keyword Research https://moz.com/beginners-guide-to-seo/keyword-research
3. Use an SEO plugin
Yoast is one of the best SEO plugins. Their Search Engine Optimization plugin is one of the most popular WordPress plugins out there. They also have a website that is full of great articles and content about website optimization best practices.
Yoast is our #1 Recommendation for a SEO Plugin
SEO for everyone • Yoast
Yoast helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses: we’re here to help.
Source: yoast.com/4. Monitor your website traffic. You can track your website traffic progress by signing up with Google Analytics. There’s lots of free information that they provide you such as how much traffic your site gets, how people are finding you, and how users behave on your site and you can even get information about the organic search words that people are finding you with. There are ways to identify how to monitor your websites ranking for certain key words. Most of these online resources want you to make a paid subscription which can be very worthwhile. Of these you might like to check out https://www.semrush.com
Google Analytics Solutions – Marketing Analytics & Measurement
Google Analytics Solutions offers free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights.
