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Neil Patel SEO & Digital Marketing

Neil Patel SEO is a great resource for anyone interested in growing their business online. Whether you’re an SEO specialist or entrepreneur, Neil Patel is a name and resource to familiarize yourself with. He is an entrepreneur and founder of several marketing tools like Crazy Egg and Hello Bar. One of my favourite free SEO tools is Ubersuggest which Neil Patel recently acquired and has expanded upon.

Ubersuggest – Free Traffic & SEO Analyzer

Ubersuggest is an excellent free audit of your websites performance that tells you where you rank with Google and for which keywords you are ranking for. It also provides keyword suggestions and insights into your industry market and competitors strategies.

Neil Patel YouTube

Neil Patel’s YouTube channel teach you to “Learn Digital Marketing in Just 5 Minutes a Day”. Videos found here are highly informative, useful and helpful for anyone interested in digital marketing, from beginner to expert. New videos are posted Monday, Thursday and Saturday.

Hubspot Author

Neil Patel is a columnist for HubSpot which is another great marketing suite of tools that’s great for business. They offer great free and paid solutions for your customer relationship management (CRM) and they are an excellent resource for marketing statistics and informative articles. Check out the Hubspot articles by Neil Patel

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Little Free Libraries – Education Resource Website

Little free libraries are tiny libraries that homeowners and communities put in their yards for anyone to take or leave a book. There is not obligation to return books here! The little free library is a global movement and there’s a website dedicated to it which provides a map of all the little free libraries around the world. They also offer free plans in case you want to build your own.

Check out Little Free Library at

Little free libraries are one of my favourite things ever. Now I have heard some people are using them as little free pantries as a response to covid 19! People are putting pantry foods in the little free libraries for added food security in their neighbourhoods. Below is a screen shot of all the libraries listed in Canada! Visit

Check out where the little free libraries are in your neighbourhood and feel free to leave or take some non-perishable food items in there.

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Online Designer Adobe Spark App for Social Media, Posters etc

Online Designer for Stunning Social Graphics, Short Videos, and Web Pages too!

Adobe has so many great online designer apps. Adobe Spark is THE must have for any one sharing content online. Not only is it great for social media design, it can also be used for most online visuals like ads, promotions, posts, hero images, videos and more. The app is brilliant and it’s FREE!

The app comes with tonnes of free stock photography, cool fonts and graphics to use. There are so many templates to use for almost any occasion and can be customized for your unique purposes. You can use the app on both desktop and mobile. Get it from the Play Store for Android. I like working on my graphics on my phone mostly because I can easily post to Instagram from mobile. But I use desktop often as well because I can work on the graphics on a bigger scale there. Check out some of my other social media planning apps on my blog here.


The Adobe Spark app is great for holiday graphics with templates for your holiday card maker and social media posts. I also recommend the app for promoting your brand, business, services and products. You can design one visual then easily readjust the canvas to any dimensions saving many versions at different dimensions. This makes it easy to develop a brand campaign of stunning and sophisticated visual graphics to represent your brand across all your social media platforms and more.

The app is also great for Wedding templates and more.

Spark comes with plenty of design templates for

  • holidays
  • seasonal
  • weddings
  • events
  • & more
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Planoly Social Media Planning App for Instagram


Visually plan, manage, and schedule your Instagram Posts with Planoly

Create draft grids to test out the look of content without having to commit to publishing. Make social media management easy by planning ahead with Planoly!

“Manage, plan and schedule your Instagram posts from your computer and mobile phones. Create a cohesive Instagram feed and manage multiple Instagram accounts.”

Planoly is an official partner of Instagram (and Pinterest too!) that makes it easy to plan your posts and preview them laid out as a grid, just the way they will look once they’ve been posted to Instagram. One of the best features is the ability to auto post your scheduled posts (I use Facebook Creator Studio to auto post too, see my post about it here).

“It’s the First visual planner for Instagram. Clear and to the point web and mobile app – PLANOLY is the most effective visual social media planner on the market (oh, and you can schedule too)!”

Planoly makes developing content easy with access to a free library of stock images. You can also track your success and learn more about your audiency with analytics insights.

And if you’re into e-commerce, Planoly is great because you can add shop links to Instagram and tag your products on posts.

You can also use Planoly for Instagram stories!



Content Marketing Sales & Marketing Social Media

Facebook Creator Studio – Schedule and Post to Instagram on Desktop

Social media managers rejoice! You can now plan, schedule AND post to Instagram from desktop!

For the longest time you could only post to Instagram through the mobile app. The desktop version of the app allows browsing of posts and profiles but there has been no option to post on desktop through the app. Facebook bought Instagram in 2012 and it was hoped this would change sooner but it is only recently that Facebook has made Instagram desktop posting and scheduling possible.

There have been third party hacks over the years but none too efficient. Even popular social media management platforms like Hootsuite and Planoly hadn’t offered this until early 2018. Before that time they would promote that you could ‘schedule’ Instagram posts which meant inputting your content and ‘scheduling’ the post. When the scheduled time came, Hootsuite would remind you to post but you still had to do this yourself manually as always. So while 3rd party partners of Instagram have offered this since 2018, since August 2019 you can auto post and schedule with Facebook too. I am very excited that scheduling and posting Instagram posts is now more efficient than ever with Facebook’s creator studio.

“Creator Studio lets creators and publishers manage posts, insights and messages from all of your Facebook Pages in one place.”

Check it out here —->

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Mailchimp and why e-newsletters are a top performer for increasing and marketing business

Mailchimp has been my solution for making and sending e-newsletters. I use it for my business and for my clients.  You can sign up for a free account which is plenty good for many small business’. The free account offers up to 2000 subscribers and provides the means to make quality designed e-newsletters. You can collect email subscribers by adding a sign up form to your website. You can even put the sign up form on your Facebook Page. It’s also possible to add new subscribers to a Mailchimp list manually. For instance, If you have a shop put a sign up form at the till. If you’re a local musician put it at the door to the event. Just make sure you make it clear that you are collecting these emails for the purpose of your newsletter. Mailchimp doesn’t like when people add the emails of those who never asked to be included.

Other features include analytic insights of your audience’s interaction with your e-newsletter once you’ve sent it. I am a data hound and it’s because this kind of data is valuable to understand what’s working, what’s not. You can see metrics for how many people opened your e-newsletter and how often. It also shows how many clicks it got to links within the e-newsletter. It shows the popular times of day when your e-newsletter gets the most opens. These are just some of the helpful features this free app provides.

Here’s an article about how one such store ‘Highway Robbery’ uses e-newsletters to market their business and increase sales.




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Marketing Music and Entertainment

Best Marketing Tips for Musicians in 2019

We love working with musicians! While the music industry can be a difficult place to earn a living, it can also be one of the most rewarding. Many factors play into the success of a career in music. The industry can differ widely across scenes, genres, and and geographic location. Here are my best marketing tips for musicians in 2019

  • In-Person Marketing
  • Start a Newsletter Sign-Up
  • Brand
  • Choose an Online Hub
  • Blog / Social Media
  • Patreon / Paid Subscription

In-Person Marketing

People want to work with people they know, like and trust. Your personal reputation will always be the single most crucial factor towards your long-term success as a professional of any kind. This stands true of professional musicians too. Being reliable, hard working and good at what you do are all your best assets. So be confident in those traits when putting yourself out there. This will ensure you understand your own value as a musician and will know the difference between people who also value those qualities and those who do not.

It might go without saying but the larger your network, the more possible opportunities will become available to you. I began taking ‘socializing’ as imperative to my marketing plan a few years back and it has proven to be instrumental to every dollar I make. Maintain long-term relationships, and develop new opportunities when meeting new people by attending events you are invited to and other places where people are. I don’t think it really matters what these events are. Joining a hockey club or going out to a new D&D campaign can do the trick. I like to focus my time on the events that I am likely to have the most fun at and hopefully either meet a few new people or run into a few old friends. When people see you they usually ask what you do for a living or what you have been up to. Take opportunities to let people know you’re a working musician, then you can move on to keep having fun and enjoying the evening.

Start a Newsletter Sign-Up

E-Newsletters have been referred to as the golden goose of digital marketing. I believe it now that I have seen it. Having an email list to send e-newsletters to needs to be your marketing focus if it isn’t already. Conversions are high for e-newsletters compared to other platforms. If you’re looking for a cost effective marketing strategy, this is it. Promote the band, album or new music video with an e-newsletter. This really does need to be the focus for every musician out there.

People need to knowingly & voluntarily sign up to legally be included on a mailing list aka they have to ‘opt-in’. You can collect sign ups a number of ways, either online by

adding a newsletter sign up form to your website

or directly having a sign up sheet at the front door of your gigs

These people who have added their emails to your list are more likely to support you because they have supported you before by attending one of your shows or by going to your website. So this list of loyal followers who are probably already interested in what you do and are just waiting to hear from you. So go ahead, collect as many emails as possible and get a little fan club happening that you keep informed via e-newsletter shout outs. Mailchimp is my preferred e-newsletter method


If you really want to shock people, go old school and send them a snail mail newsletter! Then write me and tell me how it went.


Relax. You don’t have to ‘sell out’ to brand yourself as a musician (if that’s what you were thinking?). I’ve reviewed my share of musicians press kits and even the most professional of these seem to grapple with the basics of visual presentation (at least in the digital department!). So branding may or may not be your strong point, but if you’re a touring musician you’ve probably had to think about a poster idea or two. Save time by not spending time overthinking every individual marketing piece as it comes. Instead, having a few key visual cues that consistently convey your style across various marketing platforms can save time and drastically increase your success.

  • Create a logo by writing your name in a font that feels and looks good for you
  • Pick a secondary font to be used for content on your marketing materials
  • Choose a few colours to use consistently across your marketing
  • Create a media library of photos that can be used for social media, etc (I’ll write more about DIY photography later)

Choose an Online Hub

Whether it be a website, a Facebook profile or page, or even LinkedIn, choose at least one online platform where you can get all your info up online. Having at least one online platform where you can direct people whether through posters or word of mouth can provide them with access to news & shows.

Blog/Social Media

For better or worse, social media can play a big part towards your music projects success. Spend time nurturing a couple of these platforms and they will payback. People spend an incredible amount of time surfing online so it is a good place to reach people. It doesn’t replace the very awesome face to face encounters and in-person greetings by any means. Blogging and social media are not the be all and end all of marketing. I am a firm believer in direct marketing and in person introductions as the #1 path to success of marketing. But once you’ve made that connection, social media is a great way to keep folks in the loop.

Patreon / Paid Subscription

Album sales are a fraction what they used to be. Live gigs are often the one reliable source of income for musicians, forcing them into constant touring. A new way for fans to support their favourite musicians is here with paid subscription options like Patreon. Using your e-newsletter list and social media to promote the subscription, you can offer subscribers incentives like new songs released monthly, tour updates and fan promotions like merch giveaways. 10 fans subscribing $5 monthly adds up to $1100 per year. Hmm, what delicious new music gear would you spend that on? Or how about gas for your next tour?

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Nicole Edwards Music Patreon Fundraising

Fundraising Update:

Hooray! We have reached 25% of our Patreon goal!! Hello, this is Nicole’s friends Carolyn and Ruth sending out an update for all of you about the Patreon fundraising campaign currently happening on Nicole’s behalf. We are using the Patreon model because Nicole is an artist.

I’m glad to be working on this campaign for Nicole Edwards Music. Nicole is a highly praised Yukon, singer, songwriter, artist, friend and neighbour.

Community-driven Care-giving

Nicole has had over a year to be lying on the couch thinking of creative ideas, and she is fully motivated to make a contribution with her art in this last chapter of her life.

As most of you know, Nicole was diagnosed with scleroderma in 2001, an auto-immune connective tissue disease. Although, Nicole was stable for several years her condition has progressed to include Raynaud’s, Lyme Disease, Hashimoto’s and Adrenal Exhaustion.

Thank you to everyone who has donated their support! Your support is great and it is very appreciated ?

Interested in donating?

Visit HTTPS://

Or support by buying Nicole’s music

Or message us for more options…

The funds collected through this Patreon campaign will be used to fund professional caregiving and other essential needs for Nicole. As she gets the care she needs she hopes to continue to pursue her creative projects and will share them with her patrons.

When you donate to Nicole through this Patreon site you are contributing to a new way of care-giving that is community-driven, and supports a local artist to share her visions, even when she is reliant on care for her basic needs.

About Nicole Edwards Music

“Adventurous new album from critically acclaimed Yukon songstress is her best yet”

Nicole Edwards – Genre Bender

Nicole Edwards is a jazz, blues, folk, rock singer/songwriter living with Scleroderma in the Yukon. Nicole’s 5th album ‘Genre Bender’ is a deeply moving and personal album that shines with beauty and conviction. It’s ambitious, thrilling, at turns funny and heart-breaking. Audiences are uplifted and inspired by her positive and playful songs, performed in English, French and Spanish. Instead of being locked into one category, she plays with different styles and chooses a genre to best serve each song.

Acclaimed Canadian Musician

In a career that has taken her to barrooms and ballrooms, Nicole has shared the stage with the Sam Roberts Band, Ken Whiteley, Bif Naked, John Mays, Scott Merritt & Brandon Isaak. She’s been a featured artist at the Commodore Ballroom in Vancouver, Hugh’s Room in Toronto, and the Dawson City Music Festival. Nicole also earned a West Coast Music Award nomination for her work and an invitation to perform at the event’s televised gala celebration. In December 2016 Nicole received a Meritorious Service Medal from the Governor General.

GG05-2016-0468-045 December 8, 2016 Edmonton, Alberta, Canada His Excellency presents the Meritorious Service Medal (Civil Division) insignia of the Meritorious Service Decoration to Nicole Edwards, M.S.M. His Excellency the Right Honourable David Johnston, Governor General of Canada, presented honours during a ceremony on December 8, 2016. (MST) at the Shaw Conference Centre, in Edmonton, Alberta. More than 70 remarkable Canadians were recognized for their excellence, courage or exceptional dedication to service with one of the following honours: the Order of Merit of the Police Forces, the Meritorious Service Decoration, the Decoration for Bravery, the Polar Medal or the Sovereign’s Medal for Volunteers. Credit: Sgt Johanie Maheu, Rideau Hall, OSGG

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Record better smart phone audio Best Budget Lavalier Mic

This vlog and video for marketing stuff may be taking off more than ever now with various mediums like Facebook live, Instagram Live, Snap Chat and more, video is quickly gaining even more ground. There are lots of great online resources with info and stats on how online video is working for business world wide

here are a couple links…

50 Social Media Video Marketing Stats 2017 

Getting Started with Video Marketing

So to keep up with the demands of delivering quality video, a good setup would consist of a phone with a pretty good camera and also recommended is an external mic to record better audio quality than what most phones will be able to record with the internal mic. Add good content and you’re ready to rock! So here are two quality lavalier mic recommendations with support video tutorials that I came across in my research this past week. Both mics are inexpensive options to get you started and working with a more than decent setup to run your show.

  1. Audio-Technica ATR-3350 Lavalier Omnidirectional Condenser Microphone

    Audio Technica ATR3350 Condenser Lavalier Microphone Review (aka Boya BYM1)

    Audio Technica ATR3350 Condenser Lavalier Microphone Review (aka Boya BYM1)

    BUY ONE – Amazon US: Amazon UK: Note – the Boya mic I linked to is identical…I bought one as a replacement fo…


  2. BOYA BY M1 Lavalier Microphone for Smartphones Canon Nikon DSLR Cameras Camcorders Audio Recorder PC

    BOYA BY-M1 Lavalier Mic Review / Test

    BOYA BY-M1 Lavalier Mic Review / Test

    Today I review & sound test a budget lav mic that costs only $20!!! This thing seems to be universally compatible, and offers pretty nice audio for the price…


Thanks for checking out our post about the Best Budget Lavalier Mics. We hope you found it helpful.

Over here in Winnipeg the seasons have turned and we are back at it with another 6 months of winter. It’s a cold one out there but we’re going to keep moving and have lots of fun with media and marketing stuff this winter, eating lots of fries and gravy with ginger ales for breakfast.






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Using Instagram for Business Social Marketing Tool

Instagram is a great tool for business.

This is pretty much the #1 tool for online marketing that I am currently recommending to my clients.

Instagram is

  • Easy to Use
  • Free
  • Great for Generating Brand awareness and New Leads
  • Audience Development

You need a smart phone to use it. You can view accounts on your desktop or laptop but can only upload to your Instagram account via a smart phone. Navigate to your phones APP store. On Samsung the App is Play Store, on Itunes it’s the Apple Store etc. From there browse Instagram. Download the App then open it. It will ask you for your login information or to create an account. Create your account or login.

I could continue to explain using Instagram but I’ll save my typing and for a proper orientation I will point you in the direction of HubSpot! which is one of my favourite online resources for all things online marketing. There you will learn everything there is to know, starting with how to setup an Instagram business account. They’ll also show you about linking your account to your Facebook Page, how to create engaging content and more. Find the link below. There’s also a link for a YouTube video that breaks it down in about 5 minutes.

Once you get pretty good at Instagram, you might like to try out some expansion apps for doing things like

If you have a Facebook Page for your business or organization, any advertising campaigns you set there can automatically be shared on Instagram. You can also share your Instagram posts to your Facebook personal or business page, making it as easy to share to two platforms as it is to one.

Using hash tags on your Instagram is a crucial aspect to developing an Instagram audience and to generating new leads.

Include as many as 20-30 Hash Tags with every post. Use relevant hash tags. Do a little research to find out popular hash tags you could use for your posts by searching the internet with a search querie like “Popular Hash Tags Instagram”. Look through the results and develop a list of hash tags that are appropriate for your content. You can be abstract, zany or direct with your choice of hash tags, creativity is usually celebrated here but remember to also try to be descriptive because they do serve to describe your content to your audience, bringing you up in peoples feeds that are relevant to your product or service.


Instagram Marketing: The Ultimate Guide

Instagram Marketing: The Ultimate Guide

Learn how to create captivating visuals, grow your following, and drive engagement on Instagram.




Content Marketing Sales & Marketing Social Media Websites Tips

Blogging is hard, but totally worth it

The most effective tool for driving traffic to my clients websites is a blog

Social media does it’s part but mostly only with really good content & big announcements. Most social media fluff doesn’t do too much for your website traffic, especially the steady, dependable kind. The internet rewards a website with a pulse and the way to achieve this is with blogging.

Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. (HubSpot, 2015) (Source:

Content marketing

According to Google Dictionary:
  1. a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
    “social media is an integral part of content marketing”

“While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads” (Source:


Your blog isnt just an aspect of content marketing (already an important kind of marketing!), it’s an important aspect. Content Marketing is on the rise as the number one priority of marketers in 2017 and looking into 2018 without any sign of slowing down. It’s good for search engines from an SEO stand point, driving traffic to your site but it’s also an aspect of what is called opt-in marketing. Much of the brand content people follow now is actively pursued by consumers because if it’s good content, it’s interesting to consumers.

A good article I came across in 2015 and have had bookmarked and gone back to a number of times is “Marketing Legend Seth Godin on the Future of Branded Content” (Source: This article is worth a  review for anyone trying to wrap their head around marketing in the 21st Century.


Marketing Legend Seth Godin on the Future of Branded Content

Marketing Legend Seth Godin on the Future of Branded Content

Quick Tips:

Title Word Count

Titles with 6-13 words attract the highest and most consistent amount of traffic. (HubSpot, 2016) (Source:


Articles with images get 94% more views. (Source)

Post Body Word Count

The average word count of top-ranking content (in Google) is between 1,140-1,285 words. (source)

Why is it so hard when it should be so easy?

Technically blogging is pretty simple. Most website CMS’ like WordPress offer blogging interfaces that are much like using a word processor. But from a “psychology” stand point, it gets complicated.

My clients, generally don’t have the time they say. But when it’s your least expensive form of marketing that reaps some of the greatest reward, who doesn’t have the time to drive leads to their business with a higher rate of conversion? I dare ask.

“While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads” (Source:

For may people, including myself, it is a hard won habit. Because that’s what you have to do, is make it a habit, that you show up and spend the time blogging. I think psychologically, creating habits is difficult but the focus with this is small steps. Set the time aside every week, perhaps a couple hours each Monday to start. So the first week or two you don’t even get a full blog post out of it, you just stare at the screen, write a couple of words and then erase them, doing this over and over again until you wonder what time it is?

Try again.

Ah well. Sit down again the following week and start again. Maybe this happens a couple of times but hopefully you’re not just sitting there staring at the screen the whole time but instead maybe surfing the web looking for more information about blogging (there is more that this article out there you know!). And maybe more than anything you’re surfing around for inspiration. Perhaps check out a few blogs and start to see how different they all are and and how you could do something that’s all your own and it would be good enough because it is.

So get out there and blog! If you’re not interested in doing it yourself, you can still invest in content marketing right here, we provide this service to many happily rewarded clients visit Sabourin Web & Media and our services page

Why is Content Marketing Today’s Marketing? 10 Stats That Prove It

Why is Content Marketing Today’s Marketing? 10 Stats That Prove It

24 Little-Known Blogging Statistics to Help Shape Your Strategy in 2017

24 Little-Known Blogging Statistics to Help Shape Your Strategy in 2017







Social Media Video Websites Tips

How to Download Video from Facebook – Easy Steps

It often comes up that you may want to download / save a video to your computer that someone has posted to Facebook.

This is an easy process with a couple of easy clicks. Following these simple steps:

  1. Copy the URL of the video you want to download. You can do this by going to the post of the URL or right clicking on the vid where you might see it on a timeline and selecting “copy URL”

2.Replace the www in the URL with m – this brings you to the Facebook Mobile site.


3.Once you are at the new URL, play your video.

4.While the video is playing right click on the video screen and select “save video as”


That’s it! Your video will have saved to your downloads in your computer device.

Happy surfing!


Content Marketing Design Freebies Graphic Design Sales & Marketing Social Media Websites Tips

Free Photos To Use On Your Website or Blog

Quality visuals are essential to brand marketing which relies on rich visuals to attract and engage brand audience. Using photos you found online could mean infringing on copyright laws. So how does one find free images that are 100% legal to use?


One way to find free images that are available and legal to reuse for your website is by searching your preferred search engine. I will use google here but most search engines offer a version of this option.

Search by Images in the google search engine. Here you will see a tab “tools”; here there is an option to choose “usage rights”. Selecting  “labeled for reuse with modification” means that these images are labeled as free to use, share or modify even commercially, totally free!

PIXABAY Free Images

My next tip is the site pixabay. Pixabay offers free high quality images and videos with a polished commercial look.


For something a little different is the New York Public Libraries online digital collections which is mostly comprised of vintage imagery.
When searching for a term, I recommend ticking off the box “search only public domain materials”

Interested in more free online tool design resources?

Check out more of my blog posts…

Colour Picker by Paletton – Free Online Colour Scheme Tool

Free Vector Icons for your Website or Blog