The average American makes more than 70 choices a day. In this Ted Talk Sheena Iyengar explains how consumers make decisions.Too many choices actually reduces engagement, decision quality and customer satisfaction. Iyengar provides and explains what makes choosing easier. She explains:
Four rules for making choosing easier:
1. Cut – Less is More
2. Concretize – Make it vivid
3. Categorize – More categories, fewer choices
Iyengar is a Stanford Graduate who teaches at Columbia Business School. She is an expert on choice.