The average American makes more than 70 choices a day. In this Ted Talk Sheena Iyengar explains how consumers make decisions.Too many choices actually reduces engagement, decision quality and customer satisfaction. Iyengar provides and explains what makes choosing easier. She explains: Four rules for making choosing easier: 1. Cut – Less is More 2. Concretize… Continue reading Recommended Ted Talks on Marketing – Sheena Iyengar on How to make choosing easier