HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.
https://www.hubspot.com/marketing-statistics
Here a few interesting statistics…
This article from Hubspot provides keen marketing & ROI insights with their article ‘2020 Marketing Statistics, Trends & Data’.
“Content marketing gets three times more leads than paid search advertising.” (Content Marketing Institute, 2017)
“Video is the #1 form of media used in content strategy, overtaking blogs and infographics.” (HubSpot, 2020)
“Organic SEO is about 5.66 times better than paid search ads.” (New Media Campaigns, 2018)