There are many aspects of a successful marketing and sales plan. Assuming you have a quality product that people will want once they know about it, let’s talk about generating leads.
Wikipedia.com : Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline.
The truth about being a small business owner is that it is not much different than anyone out there searching for new opportunities, business or not. The main thing is that to generate leads you really need to put yourself out there. There are several obvious avenues to do this. Social selling is in my mind still your above and beyond most important aspect for creating leads. As the old saying goes, people like to do business with people they know, like and trust. So with this in mind, when building your business, your best foot forward will be to get out to a variety of events as opportunities to meet people and to see people you already know with relationship building and strengthening in mind.
When I first began my web and media business a couple years ago, working remotely I was sure not to sit at my desk at home every day where no one would see me. While good for your overall well being to get out every day in a social setting, I also viewed working at coffee shops as initially very good for my business as I would run into people I knew who would see me there and say “what are you doing these days?” I would tell them and they would be like “wow, that’s funny, I should get your card because I’ve been needing that. Hey let me introduce you to my friend here who also needs that…” This was something I came to expect from leaving my “comfort” zone and I began prioritizing attendance of social events as part of our sales and marketing plan.
These in person leads have proven time and time again to have a higher conversion rate than those where there was no personal connection. I still prefer talking on the phone to texting because of the ease of familiarity that comes from actually speaking with your leads and making that human connection.
Having a nice website, good looking social media accounts and good customer service protocols all do their part to generate leads but I still mainly view these as tools to help with the conversion as they substantiate our business & services, are a place for further information on the many services I provide and are an example of my business’ professionalism. They are helpful tools that act as reminders for people who may have already been thinking of hiring us but needed a few ad reminders to seal the deal.