Apps Sales & Marketing Websites Tips

Agri Marketing Tool – Sell Online with Local Line!

“Our goal has stayed the same: put suppliers in control of their sales, so they can control their futures.”

Local line is ‘an e-commerce tool for food suppliers’, based out of Kitchener Ontario Canada. Their complete suite of features is designed for farmers and market gardeners to sell and make their stock available online. Their white-label e-commerce, CRM, inventory and logistics makes it easy to setup an online store, communicate with customers, manage orders, deliveries & more. With COVID 19 currently affecting all aspects of the food supply chain, it is an important time for  building new and solidifying current relationships between food suppliers and local consumers.


Apps Graphic Design Sales & Marketing Websites Tips

Online Document Creator with

“Focally helps business pros create stunning documents that close more deals with less work.”



I took focally for a test drive yesterday. The timing was perfect for introducing me to focally as I have been prioritizing developing my marketing agency’s documents to be more visually appealing for my clients. I was also working on organizing them so that I can process my leads and proposals faster.

Document Templates & Customizer

Focally helps make your proposal game strong. The easy guides and customizer make it a breeze for anyone to create quality documents for proposals, quotes and marketing material.



Create your own unique documents from scratch or enjoy this web based app’s pre-made templates for business, consulting and marketing purposes. Customize documents with the easy editor that allows you to swap out and rearrange text, images, video & more. The app features a robust library of image assets and you can always upload your own images as well. Branding is a cinch when you can set your colours and fonts at document level. The documents can even include a navigation menu, allowing clients to jump to sections for quick reference. focally allows you to share documents with team members.

Responsive Documents

The app is design to close deals so naturally this includes receiving signatures so your clients can sign and accept your proposal’s. One of the features that most appealed to me was that these documents are responsive, so they adapt wonderfully to any screen size. My previous process of sending docs meant using pdf’s. With so many people using their smart phones to open documents, I had to think about the fact that pdf’s are not responsive and this could pose a barrier for some of my clients.

Close More Deals with focally

The idea is to make my marketing agency’s process of client communication and closing deals as efficient as possible. The app’s team is based in Toronto and is dedicated to great personalized & friendly customer support. I like how focally is helping me to level up my brand and customer experience in a way that makes it easy for both me and the client. focally offers a 14 day trial so you can try it out for yourself.



Apps Content Marketing Design Freebies Graphic Design Photography Sales & Marketing Social Media Studio Activity Video Websites Tips

Online Designer Adobe Spark App for Social Media, Posters etc

Online Designer for Stunning Social Graphics, Short Videos, and Web Pages too!

Adobe has so many great online designer apps. Adobe Spark is THE must have for any one sharing content online. Not only is it great for social media design, it can also be used for most online visuals like ads, promotions, posts, hero images, videos and more. The app is brilliant and it’s FREE!

The app comes with tonnes of free stock photography, cool fonts and graphics to use. There are so many templates to use for almost any occasion and can be customized for your unique purposes. You can use the app on both desktop and mobile. Get it from the Play Store for Android. I like working on my graphics on my phone mostly because I can easily post to Instagram from mobile. But I use desktop often as well because I can work on the graphics on a bigger scale there. Check out some of my other social media planning apps on my blog here.


The Adobe Spark app is great for holiday graphics with templates for your holiday card maker and social media posts. I also recommend the app for promoting your brand, business, services and products. You can design one visual then easily readjust the canvas to any dimensions saving many versions at different dimensions. This makes it easy to develop a brand campaign of stunning and sophisticated visual graphics to represent your brand across all your social media platforms and more.

The app is also great for Wedding templates and more.

Spark comes with plenty of design templates for

  • holidays
  • seasonal
  • weddings
  • events
  • & more
Apps Content Marketing Sales & Marketing Websites Tips

Teachable – Online Course Creator

Teachable – Create and sell beautiful online courses

Your skills and experiences are unique and valuable. Easily build a beautiful course website, share your knowledge, and be rewarded for it.

Teachable is a very cool app that makes it easy to create online courses. Great for anyone who has a skill, a talent or with knowledge to share, Teachable can help you develop, launch and make money with your online training course. It is free to setup. All you need to get started is your email and the name of your school. This online course creator is a well designed platform that is well organized and visually appealing. The dashboard makes it easy for both you and your students to navigate your course. Develop a course curriculum with optional learning tools like quizzes, lectures, and video.

This top rated online course creator also makes selling your course a breeze. You can choose how you want to receive payment for your course, either by subscription, one time purchase or by payment plan. If you want to you can even share your course for free 🙂

Apps Content Marketing Sales & Marketing Social Media Websites Tips

Mailchimp and why e-newsletters are a top performer for increasing and marketing business

Mailchimp has been my solution for making and sending e-newsletters. I use it for my business and for my clients.  You can sign up for a free account which is plenty good for many small business’. The free account offers up to 2000 subscribers and provides the means to make quality designed e-newsletters. You can collect email subscribers by adding a sign up form to your website. You can even put the sign up form on your Facebook Page. It’s also possible to add new subscribers to a Mailchimp list manually. For instance, If you have a shop put a sign up form at the till. If you’re a local musician put it at the door to the event. Just make sure you make it clear that you are collecting these emails for the purpose of your newsletter. Mailchimp doesn’t like when people add the emails of those who never asked to be included.

Other features include analytic insights of your audience’s interaction with your e-newsletter once you’ve sent it. I am a data hound and it’s because this kind of data is valuable to understand what’s working, what’s not. You can see metrics for how many people opened your e-newsletter and how often. It also shows how many clicks it got to links within the e-newsletter. It shows the popular times of day when your e-newsletter gets the most opens. These are just some of the helpful features this free app provides.

Here’s an article about how one such store ‘Highway Robbery’ uses e-newsletters to market their business and increase sales.




Sales & Marketing Websites Tips

Why Bandcamp is better than Spotify or most other music streaming services

1. Money goes to the artists

Spotify pays out less than 1 cent per track being streamed. Meanwhile, the majority of the money collected on bandcamp goes directly to the artists who made the music. Artists selling music on bandcamp pay the platform 15% of their sales, retaining 85%, the majority percentage  of all album and track sales.


2. Spotify curiously curated playlists

As Guardian columnist John Harris points out “Each day, I wake to find that Spotify’s systems have sent me an array of personal playlists, grouped together as my “daily mix”. On the day this piece was started, for example, mixes one to three were sold to me chiefly via the mention of such acts as Oasis, Happy Mondays, Bob Dylan and the Smashing Pumpkins, while mix four featured Pharrell Williams, Solange, the Mercury prize winner Sampha, and the uncategorisable Frank Ocean. Do you see what they did there? Presumably thanks to a moronic set of ideas about genre, white musicians go in one kind of box, while black ones tend to go in another.”


3. Enjoy the art of an album from start to finish

Most artists put a fair bit of thought into creating not just a track, but a thoughtful album from start to finish. The desired effect is often a type of story or mood arc which takes several well laid out tracks to achieve. After abandoning the expansion of my CD collection a number of years back, I relied too heavily on streaming services for my listening pleasure. While it seemed novel at first that algorithms could provide me with a semi appropriate follow up track, it turns out I was missing the simple pleasure of enjoying an album in it’s entirety. I have rediscovered this simple audiophile pleasure via bandcamp. Streaming services like Spotify have a tendency to replay popular tracks without sampling enough of any one artists repertoire. The result is the fast food effect of popular music.




Content Marketing Sales & Marketing Social Media Studio Activity Websites Tips

Marketing Music and Entertainment

Best Marketing Tips for Musicians in 2019

We love working with musicians! While the music industry can be a difficult place to earn a living, it can also be one of the most rewarding. Many factors play into the success of a career in music. The industry can differ widely across scenes, genres, and and geographic location. Here are my best marketing tips for musicians in 2019

  • In-Person Marketing
  • Start a Newsletter Sign-Up
  • Brand
  • Choose an Online Hub
  • Blog / Social Media
  • Patreon / Paid Subscription

In-Person Marketing

People want to work with people they know, like and trust. Your personal reputation will always be the single most crucial factor towards your long-term success as a professional of any kind. This stands true of professional musicians too. Being reliable, hard working and good at what you do are all your best assets. So be confident in those traits when putting yourself out there. This will ensure you understand your own value as a musician and will know the difference between people who also value those qualities and those who do not.

It might go without saying but the larger your network, the more possible opportunities will become available to you. I began taking ‘socializing’ as imperative to my marketing plan a few years back and it has proven to be instrumental to every dollar I make. Maintain long-term relationships, and develop new opportunities when meeting new people by attending events you are invited to and other places where people are. I don’t think it really matters what these events are. Joining a hockey club or going out to a new D&D campaign can do the trick. I like to focus my time on the events that I am likely to have the most fun at and hopefully either meet a few new people or run into a few old friends. When people see you they usually ask what you do for a living or what you have been up to. Take opportunities to let people know you’re a working musician, then you can move on to keep having fun and enjoying the evening.

Start a Newsletter Sign-Up

E-Newsletters have been referred to as the golden goose of digital marketing. I believe it now that I have seen it. Having an email list to send e-newsletters to needs to be your marketing focus if it isn’t already. Conversions are high for e-newsletters compared to other platforms. If you’re looking for a cost effective marketing strategy, this is it. Promote the band, album or new music video with an e-newsletter. This really does need to be the focus for every musician out there.

People need to knowingly & voluntarily sign up to legally be included on a mailing list aka they have to ‘opt-in’. You can collect sign ups a number of ways, either online by

adding a newsletter sign up form to your website

or directly having a sign up sheet at the front door of your gigs

These people who have added their emails to your list are more likely to support you because they have supported you before by attending one of your shows or by going to your website. So this list of loyal followers who are probably already interested in what you do and are just waiting to hear from you. So go ahead, collect as many emails as possible and get a little fan club happening that you keep informed via e-newsletter shout outs. Mailchimp is my preferred e-newsletter method


If you really want to shock people, go old school and send them a snail mail newsletter! Then write me and tell me how it went.


Relax. You don’t have to ‘sell out’ to brand yourself as a musician (if that’s what you were thinking?). I’ve reviewed my share of musicians press kits and even the most professional of these seem to grapple with the basics of visual presentation (at least in the digital department!). So branding may or may not be your strong point, but if you’re a touring musician you’ve probably had to think about a poster idea or two. Save time by not spending time overthinking every individual marketing piece as it comes. Instead, having a few key visual cues that consistently convey your style across various marketing platforms can save time and drastically increase your success.

  • Create a logo by writing your name in a font that feels and looks good for you
  • Pick a secondary font to be used for content on your marketing materials
  • Choose a few colours to use consistently across your marketing
  • Create a media library of photos that can be used for social media, etc (I’ll write more about DIY photography later)

Choose an Online Hub

Whether it be a website, a Facebook profile or page, or even LinkedIn, choose at least one online platform where you can get all your info up online. Having at least one online platform where you can direct people whether through posters or word of mouth can provide them with access to news & shows.

Blog/Social Media

For better or worse, social media can play a big part towards your music projects success. Spend time nurturing a couple of these platforms and they will payback. People spend an incredible amount of time surfing online so it is a good place to reach people. It doesn’t replace the very awesome face to face encounters and in-person greetings by any means. Blogging and social media are not the be all and end all of marketing. I am a firm believer in direct marketing and in person introductions as the #1 path to success of marketing. But once you’ve made that connection, social media is a great way to keep folks in the loop.

Patreon / Paid Subscription

Album sales are a fraction what they used to be. Live gigs are often the one reliable source of income for musicians, forcing them into constant touring. A new way for fans to support their favourite musicians is here with paid subscription options like Patreon. Using your e-newsletter list and social media to promote the subscription, you can offer subscribers incentives like new songs released monthly, tour updates and fan promotions like merch giveaways. 10 fans subscribing $5 monthly adds up to $1100 per year. Hmm, what delicious new music gear would you spend that on? Or how about gas for your next tour?

Apps Content Marketing Websites Tips

Yoast SEO – Best WordPress Plugins

Yoast offers free and paid services. Their free services are pretty amazing and likely is good to be on everyone’s wordpress websites. SEO is a tricky thing for most folks to begin to wrap their head around and even for me, a tech savvy coder and SEO services provider, I find their plugin essential to my website strategy. It provides a checkpoint ‘traffic light’ colour code system of how well your web page or blog post is following best standards of search engine optimization.

How to use Yoast SEO plugin?

Once you have the Yoast plugin installed on your wordpress website, you’ll find the essentials of the plugin located under the page editor which is where you are typing in your post/page content. Find something that looks like the screenshot below. Yoast will begin to perform it’s function analyzing your page’s SEO once you have entered your page’s keyword into the Yoast ‘Focus Keyphrase’ field. Shown in the screenshot below, the focus keyphrase is ‘Yoast SEO’.

Analyze your wordpress website and blog post with Yoast SEO

Even if you don’t already know what SEO really even is, how it works or how to do it right, this plugin will guide you through current best practices. Details like text length and whether or not you used images or links will all make a difference for how well you rank on search engines and how well your website is optimized for search engines. Of course there are other things that affect your website’s SEO that Yoast doesn’t help with, like page load times to begin with. But using Yoast helps you with your website and blog’s content and that gives your SEO a major advantage.

Yoast grades with a green, orange or red light for the following SEO features listed below. Handy links of ‘how to’s’ are included for each of these features is provided by Yoast to reference them further. I often follow these links to their website to learn more about improving my blog writing for SEO; particularly for the Readability analysis & to get the list of suggested transition words and also to have ‘flesch reading ease’ described to me (again).

SEO Analysis

  • key phrase length
  • use of internal links
  • use of outbound links
  • page title, slug & description length
  • text length
  • image alt attributes

Readability Analysis

  • paragraph length
  • transition words
  • flesch reading ease
  • passive voice
  • consecutive sentences
  • subheading distribution
  • sentence length

Page Meta

  • page title
  • slug
  • description

One other major thing to understand for SEO is that different keywords are going to be more effective than others. Yoast doesn’t help you choose keywords, but it does analyze for the keywords you set.

One last thing…

What is post / page meta?

One of the highlights of the Yoast plugin includes greater control over your page and blog post meta. Meta is the text information that is shown of your page when it comes up in a search engine search like Google. You can control how the page title appears which in this case I have titled  Digital Marketing Services Winnipeg | Sabourin Web & Media.

The next bit of meta shown here is the slug, so the URL extension. The slug here comes after your domain ie.  And finally, the description of the page. SEO is based off of keywords which should describe what the content of the webpage or post are about. You’ll want to use your page’s keywords in each of these locations. Use the keyword(s) in your page title, slug and page description. Use Yoast to enter this meta and take advantage of their handy check point system to see if you are staying on top of your website SEO.

Design Freebies Websites Tips

Screenfly – Test Website for Mobile & Responsive

Is my website mobile friendly?

There are more mobile web users than ever before. The number of mobile web traffic is gaining the lead over desktop as the new default. This is what is being called mobile first. Google has been making it clear that responsive mobile first websites will be prioritized in Google search ranks. If your website isn’t yet mobile, or is having mobile issues, you will want to spend a bit more time with your website making sure that it is responsive and looks good across different devices and screen resolutions.

Test Your Webpage Responsiveness with Screenfly

It doesn’t matter if a website is being viewed on a Blackberry phone or a 15′ Macbook, It needs to to look good everywhere!  Making a website design flawless across many different screen resolutions used to mean I was testing websites on all my friends phones, tablets and computers. Now there’s an even easier way! I can see how my website would look on dozens of devices and screen resolutions, all from just one website Screefly from Quirktools. Here you can easily choose desktop, tablet or mobile options at the top. Choose one of these and you will see a drop down of a dozen or so devices to test your site on. Select any of these and watch as Screenfly shows you how a website looks on any of these devices and screen resolutions.

Interested in more free online tool design resources?

Check out more of my blog posts…

Free Images to Use of Your Website of Blog

Free Online Colour Scheme Tool – Colour Picker by Paletton


Apps Websites Tips

Website Development Tutorials & More with

I took the time this past month to update myself on current standards of website development and hit the ground running with – Having completed 7 certificates this past week alone, related to HTML, CSS, JavaScript, XML and running a creative services business, there are dozens more of their courses exciting me about learning over the coming weeks! educators are leaders in their fields, CEO’s to Animators and in between. What’s more, in 2015 LinkedIn purchased and have integrated it to their social media platform with the option to post achieved certificates to your LinkedIn profile. This is a resource I have found to be accessible, with subscription plans starting at around $40 / month.  The library of areas of interest cover a wide-range of tutorials relating to media, business and education. With more than 2000 tutorials and counting, here is a list of areas of interests they offer, all laid out in easy ways to browse and to advance your education.

  • 3D Animation
  • Audio & Music
  • Business
  • CAD
  • Design
  • Developer
  • Education & E-Learning
  • IT
  • Marketing
  • Photography
  • Video
  • Web

If you haven’t already explored the topics and courses they provide, I highly recommend this online resource to all ages and professionals looking to expand their knowledge base.





Apps Content Marketing Sales & Marketing Studio Activity Websites Tips

How To Improve Your Website SEO Ranking Beginners Guide to Search Engine Optimization

Search Engine Optimization – aka – SEO is the process by which you can improve your ranking score for certain search terms in a search engine like google or yahoo.

Let’s say you own a florist shop called Deloris the Florist in Regina Saskatchewan Canada.When someone searches their preferred search engine with the key words “florist in Regina” will they find you in the first spot, or on the seventh page?

No one usually looks beyond the first few results and very rarely do they make it past the third page of results. For this florist shop to achieve their goal of being on the first page of google when someone searches with those key words, they will need to follow best recommendations for SEO.

First things first is to understand a bit about how your website is ranked by Search Engines. This will help you understand how to optimize your site. Search engines like Google have bots that are searching the web non stop. Bots scrape the text of new websites that have been added to the web and submitted to search engines and will periodically revisit your site. Bots do not have eyes so they do not see pictures, but they do read text. They search the text of a website for terms that are used most often, but not too often otherwise the bots will think you’re spamming them. Bots pay attention to how long a user stays on your page. This is called a bounce rate.

A high bounce rate means people are leaving your page or website too fast. To keep a low bounce rate, you want to be sure to optimize your site with terms that are truly descriptive of the content they will find on your page. Bots will rank your site with favor when they see that your site has a low bounce rate with steadily increasing traffic. Other ways to think about how to keep users engaged with your site and staying on your pages longer is by having plenty of interesting text for both users and bots to index, as well as other engaging content for your traffic, such as images, video and blogging.

Our Beginners Guide to SEO – Search Engine Optimization

1.Optimize your website by making sure it is running well. If your website is slow to load, people leave fast This contributes to a high bounce rate which will damage your search engine ranking. There can be a lot of reasons for a slow website. Luckily it is pretty easy to find out what these reasons are. Here are links to online sites that give you free website metrics, telling you how fast your page is, how it compares to other sites and recommendations for ways to improve your websites optimization.

  • GTmetrix | Website Speed and Performance Optimization

GTmetrix is a free tool that analyzes your page’s speed performance. Using PageSpeed and YSlow, GTmetrix generates scores for your pages and offers actionable recommendations on how to fix them.



  • Pingdom Tools

Enter a URL to test the load time of that page, analyze it and find bottlenecks.

Full Page Test Analysis



And the Google version…

  • PageSpeed Insights

Learn more about web performance tools at Google.



2. Research keywords for your industry to use in your website copy.  The best way to do this is probably using Google Ad Words and have get some training using SEO and developer keyword tools. But for something a bit more accessible we recommend, MOZ PRO

With MOZ you can easily look up keywords and get information back about the search engine relevance of that keyword. We also recommend reading the MOZ Beginners Guide to SEO and Keyword Research


3. Use an SEO plugin

Yoast is one of the best SEO plugins. Their Search Engine Optimization plugin is one of the most popular WordPress plugins out there. They also have a website that is full of great articles and content about website optimization best practices.

Yoast is our #1 Recommendation for a SEO Plugin


SEO for everyone • Yoast

Yoast helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses: we’re here to help.



4. Monitor your website traffic. You can track your website traffic progress by signing up with Google Analytics. There’s lots of free information that they provide you such as how much traffic your site gets, how people are finding you, and how users behave on your site and you can even get information about the organic search words that people are finding you with. There are ways to identify how to monitor your websites ranking for certain key words. Most of these online resources want you to make a paid subscription which can be very worthwhile. Of these you might like to check out

Google Analytics Solutions – Marketing Analytics & Measurement

Google Analytics Solutions offers free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights.








Apps Content Marketing Sales & Marketing Social Media Websites Tips

Using Instagram for Business Social Marketing Tool

Instagram is a great tool for business.

This is pretty much the #1 tool for online marketing that I am currently recommending to my clients.

Instagram is

  • Easy to Use
  • Free
  • Great for Generating Brand awareness and New Leads
  • Audience Development

You need a smart phone to use it. You can view accounts on your desktop or laptop but can only upload to your Instagram account via a smart phone. Navigate to your phones APP store. On Samsung the App is Play Store, on Itunes it’s the Apple Store etc. From there browse Instagram. Download the App then open it. It will ask you for your login information or to create an account. Create your account or login.

I could continue to explain using Instagram but I’ll save my typing and for a proper orientation I will point you in the direction of HubSpot! which is one of my favourite online resources for all things online marketing. There you will learn everything there is to know, starting with how to setup an Instagram business account. They’ll also show you about linking your account to your Facebook Page, how to create engaging content and more. Find the link below. There’s also a link for a YouTube video that breaks it down in about 5 minutes.

Once you get pretty good at Instagram, you might like to try out some expansion apps for doing things like

If you have a Facebook Page for your business or organization, any advertising campaigns you set there can automatically be shared on Instagram. You can also share your Instagram posts to your Facebook personal or business page, making it as easy to share to two platforms as it is to one.

Using hash tags on your Instagram is a crucial aspect to developing an Instagram audience and to generating new leads.

Include as many as 20-30 Hash Tags with every post. Use relevant hash tags. Do a little research to find out popular hash tags you could use for your posts by searching the internet with a search querie like “Popular Hash Tags Instagram”. Look through the results and develop a list of hash tags that are appropriate for your content. You can be abstract, zany or direct with your choice of hash tags, creativity is usually celebrated here but remember to also try to be descriptive because they do serve to describe your content to your audience, bringing you up in peoples feeds that are relevant to your product or service.


Instagram Marketing: The Ultimate Guide

Instagram Marketing: The Ultimate Guide

Learn how to create captivating visuals, grow your following, and drive engagement on Instagram.




Content Marketing Sales & Marketing Social Media Websites Tips

Blogging is hard, but totally worth it

The most effective tool for driving traffic to my clients websites is a blog

Social media does it’s part but mostly only with really good content & big announcements. Most social media fluff doesn’t do too much for your website traffic, especially the steady, dependable kind. The internet rewards a website with a pulse and the way to achieve this is with blogging.

Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. (HubSpot, 2015) (Source:

Content marketing

According to Google Dictionary:
  1. a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
    “social media is an integral part of content marketing”

“While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads” (Source:


Your blog isnt just an aspect of content marketing (already an important kind of marketing!), it’s an important aspect. Content Marketing is on the rise as the number one priority of marketers in 2017 and looking into 2018 without any sign of slowing down. It’s good for search engines from an SEO stand point, driving traffic to your site but it’s also an aspect of what is called opt-in marketing. Much of the brand content people follow now is actively pursued by consumers because if it’s good content, it’s interesting to consumers.

A good article I came across in 2015 and have had bookmarked and gone back to a number of times is “Marketing Legend Seth Godin on the Future of Branded Content” (Source: This article is worth a  review for anyone trying to wrap their head around marketing in the 21st Century.


Marketing Legend Seth Godin on the Future of Branded Content

Marketing Legend Seth Godin on the Future of Branded Content

Quick Tips:

Title Word Count

Titles with 6-13 words attract the highest and most consistent amount of traffic. (HubSpot, 2016) (Source:


Articles with images get 94% more views. (Source)

Post Body Word Count

The average word count of top-ranking content (in Google) is between 1,140-1,285 words. (source)

Why is it so hard when it should be so easy?

Technically blogging is pretty simple. Most website CMS’ like WordPress offer blogging interfaces that are much like using a word processor. But from a “psychology” stand point, it gets complicated.

My clients, generally don’t have the time they say. But when it’s your least expensive form of marketing that reaps some of the greatest reward, who doesn’t have the time to drive leads to their business with a higher rate of conversion? I dare ask.

“While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads” (Source:

For may people, including myself, it is a hard won habit. Because that’s what you have to do, is make it a habit, that you show up and spend the time blogging. I think psychologically, creating habits is difficult but the focus with this is small steps. Set the time aside every week, perhaps a couple hours each Monday to start. So the first week or two you don’t even get a full blog post out of it, you just stare at the screen, write a couple of words and then erase them, doing this over and over again until you wonder what time it is?

Try again.

Ah well. Sit down again the following week and start again. Maybe this happens a couple of times but hopefully you’re not just sitting there staring at the screen the whole time but instead maybe surfing the web looking for more information about blogging (there is more that this article out there you know!). And maybe more than anything you’re surfing around for inspiration. Perhaps check out a few blogs and start to see how different they all are and and how you could do something that’s all your own and it would be good enough because it is.

So get out there and blog! If you’re not interested in doing it yourself, you can still invest in content marketing right here, we provide this service to many happily rewarded clients visit Sabourin Web & Media and our services page

Why is Content Marketing Today’s Marketing? 10 Stats That Prove It

Why is Content Marketing Today’s Marketing? 10 Stats That Prove It

24 Little-Known Blogging Statistics to Help Shape Your Strategy in 2017

24 Little-Known Blogging Statistics to Help Shape Your Strategy in 2017







Design Freebies Websites Tips

What are Web Safe Fonts?

Fonts are a big part of your branding and website design.

Though understanding the use of web safe fonts ahead of time can really help you along your design process and save you from confusion and disappointments later on. It would seem many people who aren’t familiar with web development think they can use any font they want across their site. But sadly this is not true at this juncture in the web.

The attached article outlines which fonts work and which fonts sometimes work and how to work with all of these. Have a look 🙂

A summary of what you will be about to read though is that fonts on the web want to reference fonts that are already on most peoples computers “out of the box”. Though this can be variable from device to device. See attached link for further info on your “best bet” list of standard fonts across devices.

Otherwise, another solid option (though still limited so do your research!) is google fonts which came around and revolutionized web fonts a few years back adding a host of fonts to the relatively meager list that would fall under the list of fonts already on your computer or smart phone. While this list is rather more extensive, it’s draw back is that it can slow your sites performance down because to use these fonts your website has to reference the google font website and this adds a step in its thinking process.


Choosing Web Safe Fonts for Your Website

Choosing Web Safe Fonts for Your Website





Video Websites Tips

Social Video – September 2017